Committed to enriching, entertaining & inspiring audiences as the nation's premier musical theater. Recipient of the Regional Theatre Tony Award.
Outreach This Creator For FreePaper Mill Playhouse is an Entertainment brand based in United States, with 111.2K followers on Instagram. The account has published 2,326 posts, currently around 2 posts a week. Typical posts draw 4,607 likes and 64 comments, putting engagement at 4.2%.
Papermillplayhouse operates an Entertainment account on Instagram, pairing 111.2K followers with 2,326 posts.
Measured against other accounts with 100K–1M followers, Papermillplayhouse's 4.2% engagement rate lands in the top 22%.
At one comment per 72 likes, the ratio points to an audience that mostly engages through likes.
Papermillplayhouse's recent cadence works out to about one post per week.
Papermillplayhouse scores 94/100 on InstME's audience-quality checks, with about 5% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$1,600–$2,900
Based on 111.2K followers and a 4.2% engagement rate, a single sponsored post by Papermillplayhouse is worth an estimated $1,600–$2,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Entertainment
| Metric | Papermillplayhouse | Cohort median |
|---|---|---|
| Engagement rate | 4.2% | 1.25% |
| Average likes | 4,607 | 2,985 |
| Average comments | 64 | 73 |
| Posts per week | 1.51 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Papermillplayhouse | Cohort median |
|---|---|---|
| Engagement rate | 4.2% | 0.86% |
| Average likes | 4,607 | 2,003 |
| Average comments | 64 | 56 |
| Posts per week | 1.51 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 28, 2026
Paper Mill Playhouse is a entertainment brand based in United States on Instagram, with 111.2K followers.
Paper Mill Playhouse posts on Instagram as @papermillplayhouse.
Paper Mill Playhouse has 111,237 followers on Instagram (111.2K) as of Aug 28, 2026.
Paper Mill Playhouse's engagement rate is 4.2%, calculated from average likes and comments per post relative to followers.
Posts by Paper Mill Playhouse average 4,607 likes and 64 comments.
Paper Mill Playhouse posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 5% of Paper Mill Playhouse's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Total Posts
2,326
Avg Comments
64
Engagement
1.51%
Paper Mill Playhouse is registered as a business account on Instagram.
Paper Mill Playhouse is categorized as an entertainment account in the InstME index, based on the profile's bio and Instagram category across 2,326 posts.
Paper Mill Playhouse's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Paper Mill Playhouse is estimated at $1,600 to $2,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
