An e-commerce platform and wedding and baby registry for those who want to create a life well-lived, brought to you by Vogue.com’s .
Followers
227.9K
Following
2.3K
Total Posts
Engagement Rate
0.22%
Avg Likes
470
Avg Comments
On Instagram, Over The Moon is a verified Shopping & retail brand with an audience of 227.9K. The account has published 8,504 posts, currently less than one post a week. Posts average 470 likes and 37 comments, an engagement rate of 0.22%.
On Instagram, Overthemoon runs a Shopping & retail account that has published 8,504 posts and gathered 227.9K followers.
Among accounts with 100K–1M followers, Overthemoon's 0.22% engagement rate sits in the bottom 20%.
At one comment per 13 likes, the ratio points to an unusually discussion-heavy audience.
Over recent weeks, Overthemoon has published less than one post per week.
InstME's audience-quality checks score Overthemoon at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$800–$1,500
Based on 227.9K followers and a 0.22% engagement rate, a single sponsored post by Overthemoon is worth an estimated $800–$1,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Shopping & retail
| Metric | Overthemoon | Cohort median |
|---|---|---|
| Engagement rate | 0.22% | 1.25% |
| Average likes | 470 | 2,985 |
| Average comments | 37 | 73 |
| Posts per week | 0.73 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Over The Moon is a verified shopping & retail brand on Instagram, with 227.9K followers.
Over The Moon posts on Instagram as @overthemoon.
Over The Moon has 227,937 followers on Instagram (227.9K) as of Apr 27, 2026.
Over The Moon's engagement rate is 0.22%, calculated from average likes and comments per post relative to followers.
Posts by Over The Moon average 470 likes and 37 comments.
Over The Moon posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Over The Moon's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Over The Moon is registered as a business account on Instagram and is verified.
Over The Moon is categorized as a shopping & retail account in the InstME index, based on the profile's bio and Instagram category across 8,504 posts.
8,504
37
Posts / Week
0.73
Growth Score
4.4 / 100
ER Rank
20th
Engagement
0%
Yes. Over The Moon carries the blue verified badge on Instagram.
A sponsored post from Over The Moon is estimated at $800 to $1,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
