Sharing the stories, the specials + the experiences of Downtown Napa shops, restaurants + entertainment! By locals for locals. #NapaLocal #ShopLocal
Outreach This Creator For FreeFollowers
17.3K
Following
2.5K
Total Posts
Engagement Rate
0.79%
Avg Likes
130
Avg Comments
Reaching 17.3K followers on Instagram, Downtown Napa For Locals is a Shopping District creator. To date Downtown Napa For Locals has posted 824 times, currently around 4 posts a week. Typical posts draw 130 likes and 7 comments, putting engagement at 0.79%.
Ournapa's Instagram presence spans 824 posts and 17.3K followers, profiling it as a Shopping District account.
Posts by Ournapa tend to gather 130 likes and 7 comments, about one interaction per 126 followers.
At one comment per 18 likes, the ratio points to an unusually discussion-heavy audience.
Video content averages 30.4K views, 1.8× the follower count, a sign posts regularly travel beyond the existing audience.
Ournapa keeps a posting cadence of about 4 posts per week.
Estimated sponsored-post value
$61–$110
Based on 17.3K followers and a 0.79% engagement rate, a single sponsored post by Ournapa is worth an estimated $61–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Shopping District
| Metric | Ournapa | Cohort median |
|---|---|---|
| Engagement rate | 0.79% | 1.45% |
| Average likes | 130 | 339 |
| Average comments | 7 | 18 |
| Posts per week | 3.56 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Downtown Napa For Locals is a shopping district creator on Instagram, with 17.3K followers.
Downtown Napa For Locals posts on Instagram as @ournapa.
Downtown Napa For Locals has 17,289 followers on Instagram (17.3K) as of Jul 13, 2026.
Downtown Napa For Locals's engagement rate is 0.79%, calculated from average likes and comments per post relative to followers.
Posts by Downtown Napa For Locals average 130 likes and 7 comments.
Downtown Napa For Locals posts about 4 times per week on average.
Downtown Napa For Locals is registered as a creator account on Instagram.
Downtown Napa For Locals is categorized as a shopping district account in the InstME index, based on the profile's bio and Instagram category across 824 posts.
824
7
Avg Views
30,433
Posts / Week
3.56
Growth Score
15.8 / 100
Engagement
3.96%
A sponsored post from Downtown Napa For Locals is estimated at $61 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
