Truly essential, truly by Ottie. 🛒Shop here:
Outreach This Creator For FreeOn Instagram, Ottie The Label is a Clothing (Brand) brand with an audience of 16.3K. Ottie The Label has shared 186 posts to date, currently less than one post a week. Posts average 8 likes and 2 comments, an engagement rate of 0.06%.
On Instagram, Ottiethelabel runs a Clothing (Brand) account that has published 186 posts and gathered 16.3K followers.
Among accounts with 10K–100K followers, Ottiethelabel's 0.06% engagement rate sits in the bottom 6%.
Over recent weeks, Ottiethelabel has published less than one post per week.
InstME's audience-quality checks score Ottiethelabel at 58/100, with an estimated 35% low-quality or inactive followers, a mixed signal worth reviewing before partnering.
Ottiethelabel follows only 46 accounts while being followed by 16.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$57–$110
Based on 16.3K followers and a 0.06% engagement rate, a single sponsored post by Ottiethelabel is worth an estimated $57–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~35% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Clothing (Brand)
| Metric | Ottiethelabel | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.45% |
| Average likes | 8 | 339 |
| Average comments | 2 | 18 |
| Posts per week | 0.62 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 8, 2026
Ottie The Label is a clothing (brand) brand on Instagram, with 16.3K followers.
Ottie The Label posts on Instagram as @ottiethelabel.
Ottie The Label has 16,251 followers on Instagram (16.3K) as of Apr 8, 2026.
Ottie The Label's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
Posts by Ottie The Label average 8 likes and 2 comments.
Ottie The Label posts less than once a week on average.
InstME's audience-quality analysis estimates about 35% of Ottie The Label's followers are low-quality or inactive, giving an audience-quality score of 58/100.
Ottie The Label is registered as a business account on Instagram.
Ottie The Label is categorized as a clothing (brand) account in the InstME index, based on the profile's bio and Instagram category across 186 posts.
Total Posts
186
Avg Comments
2
Engagement
0.16%
A sponsored post from Ottie The Label is estimated at $57 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
