@cafeotonogr + casual vintage clothing, accessories & home goods Grand Rapids MI mon-fri: 8-7 sat + sun: 9-7
Outreach This Creator For FreeOTONO is a Home & DIY brand based in United States, with 6.4K followers on Instagram. OTONO has shared 367 posts to date, currently around 1 post a week. Engagement runs at 5.03%, or about 312 likes and 8 comments per post.
Otonogr operates a Home & DIY account on Instagram, pairing 6.4K followers with 367 posts.
Against 680 Home & DIY accounts with 1K–10K followers in the InstME index, Otonogr's 5.03% engagement rate lands above the median of 3.67%.
Followers leave about one comment for every 37 likes, a healthy amount of conversation.
Otonogr currently publishes about one post per week.
Estimated sponsored-post value
$89–$170
Based on 6.4K followers and a 5.03% engagement rate, a single sponsored post by Otonogr is worth an estimated $89–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Otonogr | Cohort median |
|---|---|---|
| Engagement rate | 5.03% | 3.67% |
| Average likes | 312 | 96 |
| Average comments | 8 | 7 |
| Posts per week | 1.02 | 0.4 |
Median values from 680 Home & DIY accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Otonogr | Cohort median |
|---|---|---|
| Engagement rate | 5.03% | 1.87% |
| Average likes | 312 | 78 |
| Average comments | 8 | 5 |
| Posts per week | 1.02 | 0.64 |
Median values from 111 Home & DIY accounts in United States with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 15, 2026
OTONO is a home & diy brand based in United States on Instagram, with 6.4K followers.
OTONO posts on Instagram as @otonogr.
OTONO has 6,358 followers on Instagram (6.4K) as of Sep 15, 2026.
OTONO's engagement rate is 5.03%, calculated from average likes and comments per post relative to followers. That is above the median of 3.67% for Home & DIY accounts with 1K–10K followers in the InstME index.
Posts by OTONO average 312 likes and 8 comments.
OTONO posts about 1 time per week on average.
OTONO is registered as a business account on Instagram.
OTONO is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 367 posts.
OTONO's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
8
18.8K
Engagement
1.65%
A sponsored post from OTONO is estimated at $89 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
