🏡 We help homeowners buy their new home before they sell their old one. 🔑 Let us help you make your next move.
Followers
17.4K
Following
163
Total Posts
Engagement Rate
0.13%
Avg Likes
21
Avg Comments
Orchard is a verified Home & DIY brand based in United States. The account has built 17.4K followers on Instagram. To date Orchard has posted 288 times, currently less than one post a week. Typical posts draw 21 likes and 1 comments, putting engagement at 0.13%.
Orchard is a Home & DIY account on Instagram with 17.4K followers and 288 published posts.
Benchmarked against 1,345 Home & DIY accounts with 10K–100K followers, Orchard posts a 0.13% engagement rate that is in the bottom quarter (median: 0.75%).
The comment-to-like ratio works out to one comment per 14 likes, pointing to an unusually discussion-heavy audience.
Orchard's output runs to less than one post per week.
With 17.4K followers but only 163 accounts followed back, Orchard shows the ratio of a well-established account.
Estimated sponsored-post value
$61–$110
Based on 17.4K followers and a 0.13% engagement rate, a single sponsored post by Orchard is worth an estimated $61–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Orchard | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.75% |
| Average likes | 21 | 200 |
| Average comments | 1 | 9 |
| Posts per week | 0.15 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Orchard | Cohort median |
|---|---|---|
| Engagement rate | 0.13% | 0.55% |
| Average likes | 21 | 132 |
| Average comments | 1 | 7 |
| Posts per week | 0.15 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Orchard is a verified home & diy brand based in United States on Instagram, with 17.4K followers.
Orchard has 17,390 followers on Instagram (17.4K) as of Jul 15, 2026.
Orchard's engagement rate is 0.13%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Orchard average 21 likes and 1 comments.
Orchard posts less than once a week on average.
Orchard is registered as a business account on Instagram and is verified.
Orchard is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 288 posts.
Orchard's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Orchard carries the blue verified badge on Instagram.
288
1
Posts / Week
0.15
Growth Score
2.6 / 100
Follower Ratio
106.7×
Engagement
0.07%
A sponsored post from Orchard is estimated at $61 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
