Newsweek's Boutique Fitness Brand: Our energizing total body workout blends strength & cardio to build muscle and burn fat.
Followers
446.2K
Following
7.3K
Total Posts
Engagement Rate
0.35%
Avg Likes
1,521
Avg Comments
Orangetheory Fitness is a verified Fitness brand. The account has built 446.2K followers on Instagram. The account posts mainly around fitness and automotive topics. To date Orangetheory Fitness has posted 2,712 times, currently around 6 posts a week. Posts average 1,521 likes and 21 comments, an engagement rate of 0.35%.
Orangetheory is a Fitness account on Instagram with 446.2K followers and 2,712 published posts.
Compared with 2,038 other Fitness accounts with 100K–1M followers in the InstME index, Orangetheory's 0.35% engagement rate is in the bottom quarter (median: 1.82%).
The comment-to-like ratio works out to one comment per 74 likes, pointing to an audience that mostly engages through likes.
Orangetheory maintains a rhythm of about 6 posts per week.
Estimated sponsored-post value
$1,600–$2,900
Based on 446.2K followers and a 0.35% engagement rate, a single sponsored post by Orangetheory is worth an estimated $1,600–$2,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
Secondary: Automotive
| Metric | Orangetheory | Cohort median |
|---|---|---|
| Engagement rate | 0.35% | 1.82% |
| Average likes | 1,521 | 4,679 |
| Average comments | 21 | 94 |
| Posts per week | 5.57 | 0.3 |
Median values from 2,038 Fitness accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Orangetheory Fitness is a verified fitness brand on Instagram, with 446.2K followers.
Orangetheory Fitness posts on Instagram as @orangetheory.
Orangetheory Fitness has 446,163 followers on Instagram (446.2K) as of Jul 11, 2026.
Orangetheory Fitness's engagement rate is 0.35%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.82%) for Fitness accounts with 100K–1M followers in the InstME index.
Posts by Orangetheory Fitness average 1,521 likes and 21 comments.
Orangetheory Fitness posts about 6 times per week on average.
Orangetheory Fitness is registered as a business account on Instagram and is verified.
Orangetheory Fitness is categorized as a fitness and automotive account in the InstME index, based on the profile's bio and Instagram category across 2,712 posts.
2,712
21
Posts / Week
5.57
Growth Score
7 / 100
Follower Ratio
61.4×
Engagement
7.79%
Yes. Orangetheory Fitness carries the blue verified badge on Instagram.
A sponsored post from Orangetheory Fitness is estimated at $1,600 to $2,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
