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BrandProduct/service
Investing in a brighter future. Tag us @Optus or add #OPTUS to be featured.
www.digitalthumbprint.com.au/Audience
Browse top profilesFollowers
40.5K
Following
62
Total Posts
Engagement & Performance
Engagement Rate
0.17%
Avg Likes
41
Avg Comments
What the numbers say about @optus
With 40.5K followers across 1,178 posts, @optus is one of the Finance accounts tracked in the InstME index.
Compared with 76 other Finance accounts with 10K–100K followers in the InstME index, @optus's 0.17% engagement rate is in the bottom quarter (median: 0.52%).
The comment-to-like ratio works out to one comment per 2 likes, pointing to an unusually discussion-heavy audience.
Video posts from @optus average 3.5K views.
Recent posting activity averages about 2 posts per week.
The account follows just 62 others against 40.5K followers — a ratio typical of established creators and brands.
@optus vs similar accounts
| Metric | @optus | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 0.52% |
| Average likes | 41 | 142 |
| Average comments | 26 | 10 |
| Posts per week | 2.04 | 0.75 |
Median values from 76 Finance accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 8, 2026
How @optus's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @optus: (41 avg likes + 26 avg comments) ÷ 40,541 followers × 100 ≈ 0.17%.
Frequently asked questions about @optus
How many followers does @optus have?
@optus has 40,541 followers on Instagram (40.5K) as of Apr 8, 2026.
What is @optus's engagement rate?
@optus's engagement rate is 0.17%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.52%) for Finance accounts with 10K–100K followers in the InstME index.
How many likes does @optus average per post?
Posts by @optus average 41 likes and 26 comments.
How often does @optus post on Instagram?
@optus posts about 2 times per week on average.
Is @optus a business or creator account?
@optus is registered as a business account on Instagram and is verified.
