Your go-to Trail Guide and GPS mapping app for human powered snow and dirt adventures 🗺️ #onxbackcountry
Followers
77.3K
Following
418
Total Posts
Engagement Rate
0.09%
Avg Likes
68
Avg Comments
On Instagram, onX Backcountry is a verified App page brand based in United States with an audience of 77.3K. The account has published 817 posts, currently around 4 posts a week. Typical posts draw 68 likes and 3 comments, putting engagement at 0.09%.
On Instagram, Onxbackcountry runs an App page account that has published 817 posts and gathered 77.3K followers.
Onxbackcountry's posts draw around 68 likes and 3 comments each, close to one interaction for every 1,079 followers.
For roughly every 21 likes there is one comment, a healthy amount of conversation.
Onxbackcountry's recent cadence works out to about 4 posts per week.
Onxbackcountry follows only 418 accounts while being followed by 77.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$270–$500
Based on 77.3K followers and a 0.09% engagement rate, a single sponsored post by Onxbackcountry is worth an estimated $270–$500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: App page
| Metric | Onxbackcountry | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 1.45% |
| Average likes | 68 | 339 |
| Average comments | 3 | 18 |
| Posts per week | 4.16 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Onxbackcountry | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.9% |
| Average likes | 68 | 193 |
| Average comments | 3 | 10 |
| Posts per week | 4.16 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
onX Backcountry is a verified app page brand based in United States on Instagram, with 77.3K followers.
onX Backcountry posts on Instagram as @onxbackcountry.
onX Backcountry has 77,347 followers on Instagram (77.3K) as of Jul 16, 2026.
onX Backcountry's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers.
Posts by onX Backcountry average 68 likes and 3 comments.
onX Backcountry posts about 4 times per week on average.
onX Backcountry is registered as a business account on Instagram and is verified.
onX Backcountry is categorized as an app page account in the InstME index, based on the profile's bio and Instagram category across 817 posts.
onX Backcountry's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
817
3
Posts / Week
4.16
Growth Score
1.8 / 100
Follower Ratio
185.0×
Engagement
0%
Yes. onX Backcountry carries the blue verified badge on Instagram.
A sponsored post from onX Backcountry is estimated at $270 to $500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
