Entertainment coverage for ABC Owned Stations.
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122.2K
Following
2K
Total Posts
Engagement Rate
3.29%
Avg Likes
3,977
Avg Comments
On The Red Carpet is a verified business account based in United States, with 122.2K followers on Instagram. The account has published 17,167 posts, currently around 33 posts a week. Typical posts draw 3,977 likes and 40 comments, putting engagement at 3.29%.
Ontheredcarpet operates a business account on Instagram, pairing 122.2K followers with 17,167 posts.
A typical post by Ontheredcarpet collects about 3,977 likes and 40 comments, roughly one interaction for every 30 followers.
The audience comments once per 101 likes on average, an audience that mostly engages through likes.
Each video from Ontheredcarpet averages 81.9K views, near 67% of its followers.
Ontheredcarpet's recent cadence works out to about 33 posts per week, more than one per day.
Estimated sponsored-post value
$1,400–$2,600
Based on 122.2K followers and a 3.29% engagement rate, a single sponsored post by Ontheredcarpet is worth an estimated $1,400–$2,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Ontheredcarpet | Cohort median |
|---|---|---|
| Engagement rate | 3.29% | 1.25% |
| Average likes | 3,977 | 2,985 |
| Average comments | 40 | 73 |
| Posts per week | 32.78 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Ontheredcarpet | Cohort median |
|---|---|---|
| Engagement rate | 3.29% | 0.86% |
| Average likes | 3,977 | 2,003 |
| Average comments | 40 | 56 |
| Posts per week | 32.78 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
On The Red Carpet is a verified Instagram brand based in United States on Instagram, with 122.2K followers.
On The Red Carpet posts on Instagram as @ontheredcarpet.
On The Red Carpet has 122,188 followers on Instagram (122.2K) as of Jul 13, 2026.
On The Red Carpet's engagement rate is 3.29%, calculated from average likes and comments per post relative to followers.
Posts by On The Red Carpet average 3,977 likes and 40 comments.
On The Red Carpet posts about 33 times per week on average.
On The Red Carpet is registered as a business account on Instagram and is verified.
On The Red Carpet's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. On The Red Carpet carries the blue verified badge on Instagram.
17,167
40
Avg Views
81,880
Posts / Week
32.78
Growth Score
65.8 / 100
Engagement
1.13%
A sponsored post from On The Red Carpet is estimated at $1,400 to $2,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
