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Followers
16K
Following
374
Total Posts
Engagement Rate
2.74%
Avg Likes
426
Avg Comments
On Instagram, On The Media is a verified business account with an audience of 16K. The account has published 473 posts, currently around 3 posts a week. Typical posts draw 426 likes and 13 comments, putting engagement at 2.74%.
Onthemedia shows up in the InstME index as a business account, 16K followers, 473 posts.
Onthemedia's engagement rate of 2.74% places it above the median within the 10K–100K followers cohort tracked by InstME.
At one comment per 32 likes, the ratio points to a healthy amount of conversation.
Onthemedia's recent cadence works out to about 3 posts per week.
InstME's checks rate Onthemedia's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$150–$290
Based on 16K followers and a 2.74% engagement rate, a single sponsored post by Onthemedia is worth an estimated $150–$290. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Onthemedia | Cohort median |
|---|---|---|
| Engagement rate | 2.74% | 1.45% |
| Average likes | 426 | 339 |
| Average comments | 13 | 18 |
| Posts per week | 3 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
On The Media is a verified Instagram brand on Instagram, with 16K followers.
On The Media posts on Instagram as @onthemedia.
On The Media has 16,017 followers on Instagram (16K) as of Jul 16, 2026.
On The Media's engagement rate is 2.74%, calculated from average likes and comments per post relative to followers.
Posts by On The Media average 426 likes and 13 comments.
On The Media posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 0% of On The Media's followers are low-quality or inactive, giving an audience-quality score of 100/100.
On The Media is registered as a business account on Instagram and is verified.
Yes. On The Media carries the blue verified badge on Instagram.
473
13
Posts / Week
3
Growth Score
54.8 / 100
ER Rank
Top 37%
Engagement
0.88%
A sponsored post from On The Media is estimated at $150 to $290. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
