Award-winning waffle towels. Fast-drying, spa-level comfort at home. Loved by Wirecutter, GQ, Esquire & more.
Outreach This Creator For FreeFollowers
24.4K
Following
322
Total Posts
Engagement Rate
0.06%
Avg Likes
14
Avg Comments
Reaching 24.4K followers on Instagram, Onsen® is a Home & DIY creator. Onsen® has shared 951 posts to date, currently around 4 posts a week. Engagement runs at 0.06%, or about 14 likes and 0 comments per post.
Onsentowel shows up in the InstME index as a Home & DIY account, 24.4K followers, 951 posts.
Onsentowel has an engagement rate of 0.06%, which is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers, based on 1,345 accounts in the InstME index.
On average, Onsentowel's video content earns 289.3 views.
In recent weeks Onsentowel has kept to about 4 posts per week.
Onsentowel scores 46/100 on InstME's audience-quality checks, with about 45% of followers flagged low-quality or inactive, a mixed signal worth reviewing before partnering.
Estimated sponsored-post value
$85–$160
Based on 24.4K followers and a 0.06% engagement rate, a single sponsored post by Onsentowel is worth an estimated $85–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~45% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Onsentowel | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.75% |
| Average likes | 14 | 200 |
| Average comments | 0 | 9 |
| Posts per week | 3.65 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 6, 2026
Onsen® is a home & diy creator on Instagram, with 24.4K followers.
Onsen® posts on Instagram as @onsentowel.
Onsen® has 24,359 followers on Instagram (24.4K) as of Apr 6, 2026.
Onsen®'s engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Onsen® average 14 likes and 0 comments.
Onsen® posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 45% of Onsen®'s followers are low-quality or inactive, giving an audience-quality score of 46/100.
Onsen® is registered as a creator account on Instagram.
Onsen® is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 951 posts.
951
0
Avg Views
289
Posts / Week
3.65
Growth Score
1.2 / 100
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
71.6K
Engagement
0.09%
A sponsored post from Onsen® is estimated at $85 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
