NY 🗽 ➡️ LDN 🇬🇧 All episodes of OMITB are now streaming on @hulu and a new season is coming soon.
Followers
715.7K
Following
87
Total Posts
Engagement Rate
4.62%
Avg Likes
32,663
Avg Comments
On Instagram, Only Murders in the Building is a verified business account based in United Kingdom with an audience of 715.7K. Only Murders in the Building has shared 1,082 posts to date, currently less than one post a week. Typical posts draw 32,663 likes and 395 comments, putting engagement at 4.62%.
Onlymurdershulu's Instagram presence spans 1,082 posts and 715.7K followers, profiling it as a business account.
Onlymurdershulu's engagement rate of 4.62% places it in the top 23% within the 100K–1M followers cohort tracked by InstME.
The audience comments once per 83 likes on average, an audience that mostly engages through likes.
Over recent weeks, Onlymurdershulu has published less than one post per week.
InstME estimates 0% of Onlymurdershulu's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
Onlymurdershulu follows only 87 accounts while being followed by 715.7K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$10,000–$19,000
Based on 715.7K followers and a 4.62% engagement rate, a single sponsored post by Onlymurdershulu is worth an estimated $10,000–$19,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Onlymurdershulu | Cohort median |
|---|---|---|
| Engagement rate | 4.62% | 1.25% |
| Average likes | 32,663 | 2,985 |
| Average comments | 395 | 73 |
| Posts per week | 0.33 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Onlymurdershulu | Cohort median |
|---|---|---|
| Engagement rate | 4.62% | 0.72% |
| Average likes | 32,663 | 1,651 |
| Average comments | 395 | 45 |
| Posts per week | 0.33 | 0.84 |
Median values from 1,094 accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Only Murders in the Building is a verified Instagram brand based in United Kingdom on Instagram, with 715.7K followers.
Only Murders in the Building posts on Instagram as @onlymurdershulu.
Only Murders in the Building has 715,699 followers on Instagram (715.7K) as of Jul 15, 2026.
Only Murders in the Building's engagement rate is 4.62%, calculated from average likes and comments per post relative to followers.
Posts by Only Murders in the Building average 32,663 likes and 395 comments.
Only Murders in the Building posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Only Murders in the Building's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Only Murders in the Building is registered as a business account on Instagram and is verified.
1,082
395
Posts / Week
0.33
Growth Score
92.4 / 100
ER Rank
Top 23%
Engagement
0.14%
Only Murders in the Building's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Only Murders in the Building carries the blue verified badge on Instagram.
A sponsored post from Only Murders in the Building is estimated at $10,000 to $19,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
