A new era of fitness is here.
Outreach This Creator For FreePeloton is a verified Fitness brand on Instagram, tracked in the InstME index with 2M followers. The account has published 5,725 posts, currently around 6 posts a week. Posts average 57,369 likes and 1,549 comments, an engagement rate of 2.96%.
Counting 2M followers and 5,725 posts, Onepeloton sits in the InstME index as a Fitness account.
Benchmarked against 577 Fitness accounts with over 1M followers, Onepeloton posts a 2.96% engagement rate that is above the median of 2.02%.
Roughly one in 37 likes comes with a comment, a healthy amount of conversation.
Posting frequency for Onepeloton sits at about 6 posts per week.
With 2M followers but only 89 accounts followed back, Onepeloton shows the ratio of a well-established account.
Estimated sponsored-post value
$21,000–$38,000
Based on 2M followers and a 2.96% engagement rate, a single sponsored post by Onepeloton is worth an estimated $21,000–$38,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
| Metric | Onepeloton | Cohort median |
|---|---|---|
| Engagement rate | 2.96% | 2.02% |
| Average likes | 57,369 | 43,482 |
| Average comments | 1,549 | 547 |
| Posts per week | 5.89 | 0.42 |
Median values from 577 Fitness accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
Peloton is a verified fitness brand on Instagram, with 2M followers.
Peloton posts on Instagram as @onepeloton.
Peloton has 1,993,742 followers on Instagram (2M) as of Apr 28, 2026.
Peloton's engagement rate is 2.96%, calculated from average likes and comments per post relative to followers. That is above the median of 2.02% for Fitness accounts with over 1M followers in the InstME index.
Posts by Peloton average 57,369 likes and 1,549 comments.
Peloton posts about 6 times per week on average.
Peloton is registered as a business account on Instagram and is verified.
Peloton is categorized as a fitness account in the InstME index, based on the profile's bio and Instagram category across 5,725 posts.
Yes. Peloton carries the blue verified badge on Instagram.
Total Posts
5,725
Avg Comments
1,549
Engagement
0%
A sponsored post from Peloton is estimated at $21,000 to $38,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
