A new era of fitness is here.
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2M
Following
89
Total Posts
Engagement Rate
2.96%
Avg Likes
57,369
Avg Comments
Peloton is a verified Fitness brand on Instagram, tracked in the InstME index with 2M followers. The account has published 5,725 posts, currently around 6 posts a week. Posts average 57,369 likes and 1,549 comments, an engagement rate of 2.96%.
Counting 2M followers and 5,725 posts, Onepeloton sits in the InstME index as a Fitness account.
Benchmarked against 577 Fitness accounts with over 1M followers, Onepeloton posts a 2.96% engagement rate that is above the median of 2.02%.
Roughly one in 37 likes comes with a comment, a healthy amount of conversation.
Posting frequency for Onepeloton sits at about 6 posts per week.
With 2M followers but only 89 accounts followed back, Onepeloton shows the ratio of a well-established account.
Estimated sponsored-post value
$21,000–$38,000
Based on 2M followers and a 2.96% engagement rate, a single sponsored post by Onepeloton is worth an estimated $21,000–$38,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Fitness creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fitness
| Metric | Onepeloton | Cohort median |
|---|---|---|
| Engagement rate | 2.96% | 2.02% |
| Average likes | 57,369 | 43,482 |
| Average comments | 1,549 | 547 |
| Posts per week | 5.89 | 0.42 |
Median values from 577 Fitness accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 28, 2026
Peloton is a verified fitness brand on Instagram, with 2M followers.
Peloton posts on Instagram as @onepeloton.
Peloton has 1,993,742 followers on Instagram (2M) as of Apr 28, 2026.
Peloton's engagement rate is 2.96%, calculated from average likes and comments per post relative to followers. That is above the median of 2.02% for Fitness accounts with over 1M followers in the InstME index.
Posts by Peloton average 57,369 likes and 1,549 comments.
Peloton posts about 6 times per week on average.
Peloton is registered as a business account on Instagram and is verified.
Peloton is categorized as a fitness account in the InstME index, based on the profile's bio and Instagram category across 5,725 posts.
Yes. Peloton carries the blue verified badge on Instagram.
5,725
1,549
Posts / Week
5.89
Growth Score
59.2 / 100
Follower Ratio
22401.6×
Engagement
0.39%
A sponsored post from Peloton is estimated at $21,000 to $38,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
