▹We buy/sell kids’ clothing, shoes, furniture & equipment. ▹Get paid 💵 on the spot! ▹Invite us to collab for a chance to be featured!
On Instagram, Once Upon A Child is a verified Retail company brand with an audience of 85.6K. The account has published 2,222 posts, currently less than one post a week. Typical posts draw 48 likes and 6 comments, putting engagement at 0.06%.
Tracked in the InstME index, Onceuponachild is a Retail company account with 85.6K followers and a back catalogue of 2,222 posts.
Measured against other accounts with 10K–100K followers, Onceuponachild's 0.06% engagement rate lands in the bottom 6%.
Followers leave about one comment for every 9 likes, an unusually discussion-heavy audience.
In recent weeks Onceuponachild has kept to less than one post per week.
Onceuponachild scores 76/100 on InstME's audience-quality checks, with about 20% of followers flagged low-quality or inactive, a solid result.
Onceuponachild keeps its following list short (498) relative to 85.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$300–$560
Based on 85.6K followers and a 0.06% engagement rate, a single sponsored post by Onceuponachild is worth an estimated $300–$560. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Retail company
| Metric | Onceuponachild | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.45% |
| Average likes | 48 | 339 |
| Average comments | 6 | 18 |
| Posts per week | 0.88 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Once Upon A Child is a verified retail company brand on Instagram, with 85.6K followers.
Once Upon A Child posts on Instagram as @onceuponachild.
Once Upon A Child has 85,588 followers on Instagram (85.6K) as of Jul 15, 2026.
Once Upon A Child's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
Posts by Once Upon A Child average 48 likes and 6 comments.
Once Upon A Child posts less than once a week on average.
InstME's audience-quality analysis estimates about 20% of Once Upon A Child's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Once Upon A Child is registered as a business account on Instagram and is verified.
Once Upon A Child is categorized as a retail company account in the InstME index, based on the profile's bio and Instagram category across 2,222 posts.
Total Posts
2,222
Avg Comments
6
Engagement
1.05%
Yes. Once Upon A Child carries the blue verified badge on Instagram.
A sponsored post from Once Upon A Child is estimated at $300 to $560. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
