Smell like yourself. Not everyone else. Create your custom fragrance in studio or at home. 📍NYC, PHL, CHI, BOS, DC, MIA, ATL, DAL
Outreach This Creator For FreeOlfactory NYC runs a Home & DIY brand account based in United States with 90.5K followers on Instagram. To date Olfactory NYC has posted 2,266 times, currently less than one post a week. Typical posts draw 4,447 likes and 23 comments, putting engagement at 4.94%.
The Home & DIY account Olfactorynyc has posted 2,266 times on Instagram and drawn 90.5K followers.
Among 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Olfactorynyc's 4.94% engagement rate comes in in the top quarter (median: 0.75%).
The comment-to-like ratio works out to one comment per 194 likes, pointing to an audience that mostly engages through likes.
Video posts from Olfactorynyc average 79.3K views, about 88% follower reach per post.
Posting frequency for Olfactorynyc sits at less than one post per week.
The account follows just 234 others against 90.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,300–$2,400
Based on 90.5K followers and a 4.94% engagement rate, a single sponsored post by Olfactorynyc is worth an estimated $1,300–$2,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Olfactorynyc | Cohort median |
|---|---|---|
| Engagement rate | 4.94% | 0.75% |
| Average likes | 4,447 | 200 |
| Average comments | 23 | 9 |
| Posts per week | 0.24 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Olfactorynyc | Cohort median |
|---|---|---|
| Engagement rate | 4.94% | 0.55% |
| Average likes | 4,447 | 132 |
| Average comments | 23 | 7 |
| Posts per week | 0.24 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Sep 29, 2026
Olfactory NYC is a home & diy brand based in United States on Instagram, with 90.5K followers.
Olfactory NYC posts on Instagram as @olfactorynyc.
Olfactory NYC has 90,460 followers on Instagram (90.5K) as of Sep 29, 2026.
Olfactory NYC's engagement rate is 4.94%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Olfactory NYC average 4,447 likes and 23 comments.
Olfactory NYC posts less than once a week on average.
Olfactory NYC is registered as a business account on Instagram.
Olfactory NYC is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,266 posts.
Olfactory NYC's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
2,266
Avg Comments
23
Engagement
1.2%
A sponsored post from Olfactory NYC is estimated at $1,300 to $2,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
