London’s independent not-for-profit theatre Now playing: Glengarry Glen Ross On next: How the Other Half Loves Coming soon: Martin Guerre
Followers
168.3K
Following
582
Total Posts
Engagement Rate
1.81%
Avg Likes
3,011
Avg Comments
On Instagram, The Old Vic is a verified business account based in United Kingdom with an audience of 168.3K. The Old Vic has shared 3,538 posts to date, currently less than one post a week. Posts average 3,011 likes and 38 comments, an engagement rate of 1.81%.
Oldvictheatre shows up in the InstME index as a business account, 168.3K followers, 3,538 posts.
Among accounts with 100K–1M followers, Oldvictheatre's 1.81% engagement rate sits above the median.
At one comment per 80 likes, the ratio points to an audience that mostly engages through likes.
In recent weeks Oldvictheatre has kept to less than one post per week.
Quality checks give Oldvictheatre 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Oldvictheatre follows only 582 accounts while being followed by 168.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$1,100–$2,000
Based on 168.3K followers and a 1.81% engagement rate, a single sponsored post by Oldvictheatre is worth an estimated $1,100–$2,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Oldvictheatre | Cohort median |
|---|---|---|
| Engagement rate | 1.81% | 1.25% |
| Average likes | 3,011 | 2,985 |
| Average comments | 38 | 73 |
| Posts per week | 0.59 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Oldvictheatre | Cohort median |
|---|---|---|
| Engagement rate | 1.81% | 0.72% |
| Average likes | 3,011 | 1,651 |
| Average comments | 38 | 45 |
| Posts per week | 0.59 | 0.84 |
Median values from 1,094 accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
The Old Vic is a verified Instagram brand based in United Kingdom on Instagram, with 168.3K followers.
The Old Vic posts on Instagram as @oldvictheatre.
The Old Vic has 168,281 followers on Instagram (168.3K) as of Jul 16, 2026.
The Old Vic's engagement rate is 1.81%, calculated from average likes and comments per post relative to followers.
Posts by The Old Vic average 3,011 likes and 38 comments.
The Old Vic posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of The Old Vic's followers are low-quality or inactive, giving an audience-quality score of 100/100.
The Old Vic is registered as a business account on Instagram and is verified.
The Old Vic's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,538
38
Posts / Week
0.59
Growth Score
36.2 / 100
ER Rank
Top 40%
Engagement
0.05%
Yes. The Old Vic carries the blue verified badge on Instagram.
A sponsored post from The Old Vic is estimated at $1,100 to $2,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
