spring’s most vibrant designer collab is here: shop Old Navy x Christopher John Rogers 👇
Followers
2.9M
Following
784
Total Posts
Engagement Rate
0.03%
Avg Likes
727
Avg Comments
Old Navy is a verified Art brand on Instagram, tracked in the InstME index with 2.9M followers. Old Navy has shared 5,537 posts to date, currently around 17 posts a week. Typical posts draw 727 likes and 28 comments, putting engagement at 0.03%.
Oldnavy has built an audience of 2.9M followers on Instagram over 5,537 posts as an Art account.
Among 1,408 Art accounts with over 1M followers in the InstME index, Oldnavy's 0.03% engagement rate comes in in the bottom quarter (median: 1.24%).
Roughly one in 26 likes comes with a comment, a healthy amount of conversation.
Lately Oldnavy has been publishing about 17 posts per week, more than one per day.
The account follows just 784 others against 2.9M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$10,000–$19,000
Based on 2.9M followers and a 0.03% engagement rate, a single sponsored post by Oldnavy is worth an estimated $10,000–$19,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 18–34
Typical for Art creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
| Metric | Oldnavy | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.24% |
| Average likes | 727 | 32,853 |
| Average comments | 28 | 464 |
| Posts per week | 17.07 | 0.95 |
Median values from 1,408 Art accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Old Navy is a verified art brand on Instagram, with 2.9M followers.
Old Navy posts on Instagram as @oldnavy.
Old Navy has 2,868,261 followers on Instagram (2.9M) as of Apr 23, 2026.
Old Navy's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.24%) for Art accounts with over 1M followers in the InstME index.
Posts by Old Navy average 727 likes and 28 comments.
Old Navy posts about 17 times per week on average.
Old Navy is registered as a business account on Instagram and is verified.
Old Navy is categorized as an art account in the InstME index, based on the profile's bio and Instagram category across 5,537 posts.
Yes. Old Navy carries the blue verified badge on Instagram.
5,537
28
Posts / Week
17.07
Growth Score
0.6 / 100
Follower Ratio
3658.5×
Engagement
4.09%
A sponsored post from Old Navy is estimated at $10,000 to $19,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
