#OrangeForever. All seasons of #oitnb are now streaming.
On Instagram, Orange is the New Black is a verified business account with an audience of 2.5M. To date Orange is the New Black has posted 2,040 times, currently less than one post a week. Typical posts draw 64,068 likes and 559 comments, putting engagement at 2.54%.
With 2.5M followers across 2,040 posts, Oitnb is one of the business accounts tracked in the InstME index.
A typical post by Oitnb collects about 64,068 likes and 559 comments, roughly one interaction for every 39 followers.
Followers leave about one comment for every 115 likes, an audience that mostly engages through likes.
Video posts from Oitnb average 490.3K views.
Oitnb keeps a posting cadence of less than one post per week.
Oitnb keeps its following list short (133) relative to 2.5M followers, as established creators and brands tend to.
Estimated sponsored-post value
$23,000–$42,000
Based on 2.5M followers and a 2.54% engagement rate, a single sponsored post by Oitnb is worth an estimated $23,000–$42,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Oitnb | Cohort median |
|---|---|---|
| Engagement rate | 2.54% | 1.02% |
| Average likes | 64,068 | 25,711 |
| Average comments | 559 | 376 |
| Posts per week | 0.06 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
Orange is the New Black is a verified Instagram brand on Instagram, with 2.5M followers.
Orange is the New Black posts on Instagram as @oitnb.
Orange is the New Black has 2,541,120 followers on Instagram (2.5M) as of Jul 11, 2026.
Orange is the New Black's engagement rate is 2.54%, calculated from average likes and comments per post relative to followers.
Posts by Orange is the New Black average 64,068 likes and 559 comments.
Orange is the New Black posts less than once a week on average.
Orange is the New Black is registered as a business account on Instagram and is verified.
Yes. Orange is the New Black carries the blue verified badge on Instagram.
A sponsored post from Orange is the New Black is estimated at $23,000 to $42,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
2,040
Avg Comments
559
Engagement
0.85%
