Melanie Brown MBE Hon D Univ
Followers
1.8M
Following
1.5K
Total Posts
Engagement Rate
0.69%
Avg Likes
12,170
Avg Comments
“scary spice Mel B” is a verified Public figure brand. The account has built 1.8M followers on Instagram. To date “scary spice Mel B” has posted 3,365 times, currently around 4 posts a week. Engagement runs at 0.69%, or about 12,170 likes and 328 comments per post.
The Public figure account Officialmelb has posted 3,365 times on Instagram and drawn 1.8M followers.
Officialmelb's average post pulls 12,170 likes and 328 comments, roughly one interaction per 146 followers.
Roughly one in 37 likes comes with a comment, a healthy amount of conversation.
Posting frequency for Officialmelb sits at about 4 posts per week.
The account follows just 1,477 others against 1.8M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$6,400–$12,000
Based on 1.8M followers and a 0.69% engagement rate, a single sponsored post by Officialmelb is worth an estimated $6,400–$12,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Public figure
| Metric | Officialmelb | Cohort median |
|---|---|---|
| Engagement rate | 0.69% | 1.02% |
| Average likes | 12,170 | 25,711 |
| Average comments | 328 | 376 |
| Posts per week | 3.71 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
“scary spice Mel B” is a verified public figure brand on Instagram, with 1.8M followers.
“scary spice Mel B” posts on Instagram as @officialmelb.
“scary spice Mel B” has 1,824,143 followers on Instagram (1.8M) as of Jul 9, 2026.
“scary spice Mel B”'s engagement rate is 0.69%, calculated from average likes and comments per post relative to followers.
Posts by “scary spice Mel B” average 12,170 likes and 328 comments.
“scary spice Mel B” posts about 4 times per week on average.
“scary spice Mel B” is registered as a business account on Instagram and is verified.
“scary spice Mel B” is categorized as a public figure account in the InstME index, based on the profile's bio and Instagram category across 3,365 posts.
Yes. “scary spice Mel B” carries the blue verified badge on Instagram.
3,365
328
Posts / Week
3.71
Growth Score
13.8 / 100
Follower Ratio
1235.0×
Engagement
0.59%
A sponsored post from “scary spice Mel B” is estimated at $6,400 to $12,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
