Heavy On It Records is an qualified American record label home to all-star roster of multi-platinum, award-winning talent and developing artist
Outreach This Creator For FreeReaching 17.2K followers on Instagram, HEAVY ON IT RECORDS is an Art brand. HEAVY ON IT RECORDS has shared 584 posts to date, currently around 24 posts a week. Posts average 110 likes and 8 comments, an engagement rate of 0.69%.
Officialheavyonitrecords shows up in the InstME index as an Art account, 17.2K followers, 584 posts.
Officialheavyonitrecords has an engagement rate of 0.69%, which is below the median of 1.88% for Art accounts with 10K–100K followers, based on 16,888 accounts in the InstME index.
The audience comments once per 13 likes on average, an unusually discussion-heavy audience.
On average, Officialheavyonitrecords's video content earns 236.6 views.
Officialheavyonitrecords currently publishes about 24 posts per week, more than one per day.
Officialheavyonitrecords follows only 42 accounts while being followed by 17.2K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$60–$110
Based on 17.2K followers and a 0.69% engagement rate, a single sponsored post by Officialheavyonitrecords is worth an estimated $60–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 18–34
Typical for Art creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Art
| Metric | Officialheavyonitrecords | Cohort median |
|---|---|---|
| Engagement rate | 0.69% | 1.88% |
| Average likes | 110 | 419 |
| Average comments | 8 | 25 |
| Posts per week | 24.37 | 0.4 |
Median values from 16,888 Art accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 3, 2026
HEAVY ON IT RECORDS is a art brand on Instagram, with 17.2K followers.
HEAVY ON IT RECORDS posts on Instagram as @officialheavyonitrecords.
HEAVY ON IT RECORDS has 17,235 followers on Instagram (17.2K) as of Apr 3, 2026.
HEAVY ON IT RECORDS's engagement rate is 0.69%, calculated from average likes and comments per post relative to followers. That is below the median of 1.88% for Art accounts with 10K–100K followers in the InstME index.
Posts by HEAVY ON IT RECORDS average 110 likes and 8 comments.
HEAVY ON IT RECORDS posts about 24 times per week on average.
HEAVY ON IT RECORDS is registered as a business account on Instagram.
HEAVY ON IT RECORDS is categorized as an art account in the InstME index, based on the profile's bio and Instagram category across 584 posts.
Avg Comments
8
Engagement
1%
A sponsored post from HEAVY ON IT RECORDS is estimated at $60 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
