Followers
10.2K
Following
108
Total Posts
Engagement Rate
1.28%
Avg Likes
128
Avg Comments
Oddity runs a Record label brand account based in Spain with 10.2K followers on Instagram. The account has published 327 posts, currently less than one post a week. Posts average 128 likes and 3 comments, an engagement rate of 1.28%.
As a Record label account, Oddityrecordings reaches 10.2K followers on Instagram across 327 published posts.
Benchmarked against accounts with 10K–100K followers, the 1.28% engagement rate Oddityrecordings posts is about average.
One comment lands for every 43 likes, which reads as a healthy amount of conversation.
Recent posting activity averages less than one post per week.
Oddityrecordings comes in at 94/100 for audience quality, with 5% of followers estimated low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$46–$85
Based on 10.2K followers and a 1.28% engagement rate, a single sponsored post by Oddityrecordings is worth an estimated $46–$85. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Record label
| Metric | Oddityrecordings | Cohort median |
|---|---|---|
| Engagement rate | 1.28% | 1.45% |
| Average likes | 128 | 339 |
| Average comments | 3 | 18 |
| Posts per week | 0.45 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Oddityrecordings | Cohort median |
|---|---|---|
| Engagement rate | 1.28% | 1.31% |
| Average likes | 128 | 305 |
| Average comments | 3 | 16 |
| Posts per week | 0.45 | 0.79 |
Median values from 1,042 accounts in Spain with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 14, 2026
Oddity is a record label brand based in Spain on Instagram, with 10.2K followers.
Oddity posts on Instagram as @oddityrecordings.
Oddity has 10,207 followers on Instagram (10.2K) as of Jul 14, 2026.
Oddity's engagement rate is 1.28%, calculated from average likes and comments per post relative to followers.
Posts by Oddity average 128 likes and 3 comments.
Oddity posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Oddity's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Oddity is registered as a business account on Instagram.
Oddity is categorized as a record label account in the InstME index, based on the profile's bio and Instagram category across 327 posts.
Oddity's profile places the account in Spain. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
327
3
Posts / Week
0.45
Growth Score
25.6 / 100
ER Rank
45th
Engagement
0.03%
A sponsored post from Oddity is estimated at $46 to $85. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
