• Detailing beautifully designed & crafted Jewellery & Ceramics Byron Bay. • Offering Pottery & Jewellery Workshops to create your own custom pieces.
Outreach This Creator For FreeFollowers
37.1K
Following
1.4K
Total Posts
Engagement Rate
0.24%
Avg Likes
87
Avg Comments
On Instagram, O c h r e is a business account based in Australia with an audience of 37.1K. O c h r e has shared 1,887 posts to date, currently less than one post a week. Posts average 87 likes and 2 comments, an engagement rate of 0.24%.
Tracked in the InstME index, Ochre.thelabel is a business account with 37.1K followers and a back catalogue of 1,887 posts.
For accounts with 10K–100K followers, Ochre.thelabel's 0.24% engagement rate reads as in the bottom 21% in the InstME index.
Followers leave about one comment for every 42 likes, a healthy amount of conversation.
Ochre.thelabel keeps a posting cadence of less than one post per week.
InstME's audience-quality checks score Ochre.thelabel at 82/100, with an estimated 15% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$130–$240
Based on 37.1K followers and a 0.24% engagement rate, a single sponsored post by Ochre.thelabel is worth an estimated $130–$240. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Ochre.thelabel | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 1.45% |
| Average likes | 87 | 339 |
| Average comments | 2 | 18 |
| Posts per week | 0.11 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Ochre.thelabel | Cohort median |
|---|---|---|
| Engagement rate | 0.24% | 0.66% |
| Average likes | 87 | 158 |
| Average comments | 2 | 9 |
| Posts per week | 0.11 | 0.9 |
Median values from 2,022 accounts in Australia with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
O c h r e is a Instagram brand based in Australia on Instagram, with 37.1K followers.
O c h r e posts on Instagram as @ochre.thelabel.
O c h r e has 37,103 followers on Instagram (37.1K) as of Jul 16, 2026.
O c h r e's engagement rate is 0.24%, calculated from average likes and comments per post relative to followers.
Posts by O c h r e average 87 likes and 2 comments.
O c h r e posts less than once a week on average.
InstME's audience-quality analysis estimates about 15% of O c h r e's followers are low-quality or inactive, giving an audience-quality score of 82/100.
O c h r e is registered as a business account on Instagram.
O c h r e's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,887
2
Posts / Week
0.11
Growth Score
4.8 / 100
ER Rank
21th
Engagement
0.01%
A sponsored post from O c h r e is estimated at $130 to $240. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
