Celebrating all things NZ with images and stories about our people and life in Aotearoa #nzstuff
Followers
318.4K
Following
808
Total Posts
Engagement Rate
0.09%
Avg Likes
288
Posts / Week
On Instagram, Stuff is a verified business account with an audience of 318.4K. To date Stuff has posted 7,834 times, currently around 61 posts a week. Posts average 288 likes, an engagement rate of 0.09%.
Nzstuff operates a business account on Instagram, pairing 318.4K followers with 7,834 posts.
For accounts with 100K–1M followers, Nzstuff's 0.09% engagement rate reads as in the bottom 11% in the InstME index.
Nzstuff's recent cadence works out to about 61 posts per week, more than one per day.
InstME's checks rate Nzstuff's audience 76/100, flagging roughly 20% as low-quality or inactive, a solid result.
Nzstuff keeps its following list short (808) relative to 318.4K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,100–$2,100
Based on 318.4K followers and a 0.09% engagement rate, a single sponsored post by Nzstuff is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Nzstuff | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 1.25% |
| Average likes | 288 | 2,985 |
| Posts per week | 61.03 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Stuff is a verified Instagram brand on Instagram, with 318.4K followers.
Stuff posts on Instagram as @nzstuff.
Stuff has 318,403 followers on Instagram (318.4K) as of Apr 23, 2026.
Stuff's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers.
Posts by Stuff average 288 likes.
Stuff posts about 61 times per week on average.
InstME's audience-quality analysis estimates about 20% of Stuff's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Stuff is registered as a business account on Instagram and is verified.
Yes. Stuff carries the blue verified badge on Instagram.
A sponsored post from Stuff is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
7,834
61.03
Growth Score
1.8 / 100
ER Rank
11th
Audience Score
76 / 100
Engagement
0.31%
