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NYT Books is a verified Media/news company brand based in United States. The account has built 802.7K followers on Instagram. To date NYT Books has posted 2,020 times, currently around 3 posts a week. Posts average 10,421 likes and 156 comments, an engagement rate of 1.32%.
The Media/news company account Nytbooks has posted 2,020 times on Instagram and drawn 802.7K followers.
Across recent posts, Nytbooks picks up 10,421 likes and 156 comments on average, one interaction per 76 followers.
Followers weigh in with a comment about every 67 likes, an audience that mostly engages through likes.
Nytbooks maintains a rhythm of about 3 posts per week.
The account follows just 123 others against 802.7K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$3,700–$6,900
Based on 802.7K followers and a 1.32% engagement rate, a single sponsored post by Nytbooks is worth an estimated $3,700–$6,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Media/news company
| Metric | Nytbooks | Cohort median |
|---|---|---|
| Engagement rate | 1.32% | 1.25% |
| Average likes | 10,421 | 2,985 |
| Average comments | 156 | 73 |
| Posts per week | 3.48 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nytbooks | Cohort median |
|---|---|---|
| Engagement rate | 1.32% | 0.86% |
| Average likes | 10,421 | 2,003 |
| Average comments | 156 | 56 |
| Posts per week | 3.48 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
NYT Books is a verified media/news company brand based in United States on Instagram, with 802.7K followers.
NYT Books posts on Instagram as @nytbooks.
NYT Books has 802,669 followers on Instagram (802.7K) as of Jul 12, 2026.
NYT Books's engagement rate is 1.32%, calculated from average likes and comments per post relative to followers.
Posts by NYT Books average 10,421 likes and 156 comments.
NYT Books posts about 3 times per week on average.
NYT Books is registered as a business account on Instagram and is verified.
NYT Books is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 2,020 posts.
NYT Books's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
2,020
Avg Comments
156
Engagement
0.15%
Yes. NYT Books carries the blue verified badge on Instagram.
A sponsored post from NYT Books is estimated at $3,700 to $6,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
