Official Instagram of the New York State Department of Motor Vehicles (DMV).
Outreach This Creator For FreeNysdmv runs an Automotive brand account based in United States with 18.4K followers on Instagram. Nysdmv has shared 2,268 posts to date, currently around 6 posts a week. Typical posts draw 7 likes and 6 comments, putting engagement at 0.07%.
Nysdmv has built an audience of 18.4K followers on Instagram over 2,268 posts as an Automotive account.
Nysdmv's 0.07% engagement rate is in the bottom quarter (median: 1.3%) among Automotive accounts with 10K–100K followers, measured across 3,742 accounts in the InstME index.
Recent posting activity averages about 6 posts per week.
Nysdmv comes in at 58/100 for audience quality, with 35% of followers estimated low-quality or inactive, a mixed signal worth reviewing before partnering.
The account follows just 48 others against 18.4K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$64–$120
Based on 18.4K followers and a 0.07% engagement rate, a single sponsored post by Nysdmv is worth an estimated $64–$120. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~35% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Nysdmv | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.3% |
| Average likes | 7 | 330 |
| Average comments | 6 | 12 |
| Posts per week | 6 | 0.72 |
Median values from 3,742 Automotive accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nysdmv | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.01% |
| Average likes | 7 | 256 |
| Average comments | 6 | 10 |
| Posts per week | 6 | 0.71 |
Median values from 856 Automotive accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Nysdmv is a automotive brand based in United States on Instagram, with 18.4K followers.
Nysdmv has 18,376 followers on Instagram (18.4K) as of Jul 15, 2026.
Nysdmv's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.3%) for Automotive accounts with 10K–100K followers in the InstME index.
Posts by Nysdmv average 7 likes and 6 comments.
Nysdmv posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 35% of Nysdmv's followers are low-quality or inactive, giving an audience-quality score of 58/100.
Nysdmv is registered as a business account on Instagram.
Nysdmv is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 2,268 posts.
Total Posts
2,268
Avg Comments
6
Predominantly men · mostly 18–34
Typical for Automotive creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Engagement
0.49%
Nysdmv's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Nysdmv is estimated at $64 to $120. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
