The Official Instagram account for the New York State Department of Transportation.
Outreach This Creator For FreeFollowers
20.8K
Following
51
Total Posts
Engagement Rate
0.26%
Avg Likes
53
Avg Comments
Reaching 20.8K followers on Instagram, NYS Dept of Transportation is a verified Government organization brand based in United States. The account has published 1,630 posts, currently around 9 posts a week. Posts average 53 likes and 1 comments, an engagement rate of 0.26%.
Tracked in the InstME index, Nys_dot is a Government organization account with 20.8K followers and a back catalogue of 1,630 posts.
For accounts with 10K–100K followers, Nys_dot's 0.26% engagement rate reads as in the bottom 18% in the InstME index.
For roughly every 57 likes there is one comment, a healthy amount of conversation.
Over recent weeks, Nys_dot has published about 9 posts per week, more than one per day.
InstME's audience-quality checks score Nys_dot at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Nys_dot keeps its following list short (51) relative to 20.8K followers, as established creators and brands tend to.
Estimated sponsored-post value
$73–$130
Based on 20.8K followers and a 0.26% engagement rate, a single sponsored post by Nys_dot is worth an estimated $73–$130. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Government organization
| Metric | Nys_dot | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 1.45% |
| Average likes | 53 | 339 |
| Average comments | 1 | 18 |
| Posts per week | 9.33 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nys_dot | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 0.9% |
| Average likes | 53 | 193 |
| Average comments | 1 | 10 |
| Posts per week | 9.33 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
NYS Dept of Transportation is a verified government organization brand based in United States on Instagram, with 20.8K followers.
NYS Dept of Transportation posts on Instagram as @nys_dot.
NYS Dept of Transportation has 20,753 followers on Instagram (20.8K) as of Jul 15, 2026.
NYS Dept of Transportation's engagement rate is 0.26%, calculated from average likes and comments per post relative to followers.
Posts by NYS Dept of Transportation average 53 likes and 1 comments.
NYS Dept of Transportation posts about 9 times per week on average.
InstME's audience-quality analysis estimates about 0% of NYS Dept of Transportation's followers are low-quality or inactive, giving an audience-quality score of 100/100.
NYS Dept of Transportation is registered as a business account on Instagram and is verified.
1,630
1
Posts / Week
9.33
Growth Score
5.2 / 100
ER Rank
18th
Engagement
0.03%
NYS Dept of Transportation is categorized as a government organization account in the InstME index, based on the profile's bio and Instagram category across 1,630 posts.
NYS Dept of Transportation's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. NYS Dept of Transportation carries the blue verified badge on Instagram.
A sponsored post from NYS Dept of Transportation is estimated at $73 to $130. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
