Official NYC Department of Transportation account. Not monitored. Call 911 for emergencies. Contact @NYC311 for service issues.
On Instagram, NYC DOT is a verified Government organization brand with an audience of 127.1K. To date NYC DOT has posted 3,644 times, currently less than one post a week. Posts average 93,860 likes and 860 comments, an engagement rate of 74.53%.
With 127.1K followers across 3,644 posts, Nyc_dot is one of the Government organization accounts tracked in the InstME index.
A typical post by Nyc_dot collects about 93,860 likes and 860 comments, roughly one interaction for every 1 followers.
Followers leave about one comment for every 109 likes, an audience that mostly engages through likes.
Nyc_dot's recent cadence works out to less than one post per week.
Nyc_dot keeps its following list short (303) relative to 127.1K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,800–$3,300
Based on 127.1K followers and a 74.53% engagement rate, a single sponsored post by Nyc_dot is worth an estimated $1,800–$3,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Government organization
| Metric | Nyc_dot | Cohort median |
|---|---|---|
| Engagement rate | 74.53% | 1.25% |
| Average likes | 93,860 | 2,985 |
| Average comments | 860 | 73 |
| Posts per week | 0.09 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
NYC DOT is a verified government organization brand on Instagram, with 127.1K followers.
NYC DOT posts on Instagram as @nyc_dot.
NYC DOT has 127,091 followers on Instagram (127.1K) as of Jul 11, 2026.
NYC DOT's engagement rate is 74.53%, calculated from average likes and comments per post relative to followers.
Posts by NYC DOT average 93,860 likes and 860 comments.
NYC DOT posts less than once a week on average.
NYC DOT is registered as a business account on Instagram and is verified.
NYC DOT is categorized as a government organization account in the InstME index, based on the profile's bio and Instagram category across 3,644 posts.
Yes. NYC DOT carries the blue verified badge on Instagram.
A sponsored post from NYC DOT is estimated at $1,800 to $3,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Avg Comments
860
Engagement
0.03%
