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104.6K
Following
4K
Total Posts
Engagement Rate
0.06%
Avg Likes
54
Avg Comments
NY NOW® is a business account based in United States, with 104.6K followers on Instagram. NY NOW® has shared 6,101 posts to date, currently around 2 posts a week. Typical posts draw 54 likes and 5 comments, putting engagement at 0.06%.
Ny_now's Instagram presence spans 6,101 posts and 104.6K followers, profiling it as a business account.
Ny_now's engagement rate of 0.06% places it in the bottom 8% within the 100K–1M followers cohort tracked by InstME.
At one comment per 11 likes, the ratio points to an unusually discussion-heavy audience.
Ny_now keeps a posting cadence of about 2 posts per week.
Quality checks give Ny_now 58/100; around 35% of the audience appears low-quality or inactive, a mixed signal worth reviewing before partnering.
Estimated sponsored-post value
$370–$680
Based on 104.6K followers and a 0.06% engagement rate, a single sponsored post by Ny_now is worth an estimated $370–$680. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~35% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Ny_now | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.25% |
| Average likes | 54 | 2,985 |
| Average comments | 5 | 73 |
| Posts per week | 2 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Ny_now | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.86% |
| Average likes | 54 | 2,003 |
| Average comments | 5 | 56 |
| Posts per week | 2 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
NY NOW® is a Instagram brand based in United States on Instagram, with 104.6K followers.
NY NOW® posts on Instagram as @ny_now.
NY NOW® has 104,609 followers on Instagram (104.6K) as of Jul 15, 2026.
NY NOW®'s engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
Posts by NY NOW® average 54 likes and 5 comments.
NY NOW® posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 35% of NY NOW®'s followers are low-quality or inactive, giving an audience-quality score of 58/100.
NY NOW® is registered as a business account on Instagram.
NY NOW®'s profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
6,101
5
Posts / Week
2
Growth Score
1.2 / 100
ER Rank
8th
312.6K
Engagement
1.1%
A sponsored post from NY NOW® is estimated at $370 to $680. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.