the issues you care about 📧
Followers
2.2M
Following
167
Total Posts
Engagement Rate
0.44%
Avg Likes
9,041
Avg Comments
Reaching 2.2M followers on Instagram, NowThis Impact is a verified Publishers brand. The account has published 16,536 posts, currently around 46 posts a week. Typical posts draw 9,041 likes and 687 comments, putting engagement at 0.44%.
Nowthisimpact shows up in the InstME index as a Publishers account, 2.2M followers, 16,536 posts.
Nowthisimpact's posts draw around 9,041 likes and 687 comments each, close to one interaction for every 228 followers.
At one comment per 13 likes, the ratio points to an unusually discussion-heavy audience.
On average, Nowthisimpact's video content earns 51.6K views.
In recent weeks Nowthisimpact has kept to about 46 posts per week, more than one per day.
Nowthisimpact scores 100/100 on InstME's audience-quality checks, with about 0% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Nowthisimpact follows only 167 accounts while being followed by 2.2M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$7,800–$14,000
Based on 2.2M followers and a 0.44% engagement rate, a single sponsored post by Nowthisimpact is worth an estimated $7,800–$14,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Publishers
| Metric | Nowthisimpact | Cohort median |
|---|---|---|
| Engagement rate | 0.44% | 1.02% |
| Average likes | 9,041 | 25,711 |
| Average comments | 687 | 376 |
| Posts per week | 46.15 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 5, 2026
NowThis Impact is a verified publishers brand on Instagram, with 2.2M followers.
NowThis Impact posts on Instagram as @nowthisimpact.
NowThis Impact has 2,220,819 followers on Instagram (2.2M) as of Apr 5, 2026.
NowThis Impact's engagement rate is 0.44%, calculated from average likes and comments per post relative to followers.
Posts by NowThis Impact average 9,041 likes and 687 comments.
NowThis Impact posts about 46 times per week on average.
InstME's audience-quality analysis estimates about 0% of NowThis Impact's followers are low-quality or inactive, giving an audience-quality score of 100/100.
NowThis Impact is registered as a business account on Instagram and is verified.
NowThis Impact is categorized as a publishers account in the InstME index, based on the profile's bio and Instagram category across 16,536 posts.
16,536
687
Avg Views
51,584
Posts / Week
46.15
Growth Score
8.8 / 100
Engagement
0.09%
Yes. NowThis Impact carries the blue verified badge on Instagram.
A sponsored post from NowThis Impact is estimated at $7,800 to $14,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
