📸 Providing 85k families experiencing the loss of a baby with remembrance portraits since 2005.
Outreach This Creator For FreeFollowers
25.8K
Following
1.7K
Total Posts
Engagement Rate
0.36%
Avg Likes
91
Avg Comments
Now I Lay Me Down to Sleep is a Nonprofit organization brand on Instagram based in United States, tracked in the InstME index with 25.8K followers. The account has published 3,245 posts, currently around 4 posts a week. Engagement runs at 0.36%, or about 91 likes and 2 comments per post.
As a Nonprofit organization account, Nowilaymedowntosleep reaches 25.8K followers on Instagram across 3,245 published posts.
Across recent posts, Nowilaymedowntosleep picks up 91 likes and 2 comments on average, one interaction per 278 followers.
Followers weigh in with a comment about every 39 likes, a healthy amount of conversation.
Nowilaymedowntosleep maintains a rhythm of about 4 posts per week.
Estimated sponsored-post value
$90–$170
Based on 25.8K followers and a 0.36% engagement rate, a single sponsored post by Nowilaymedowntosleep is worth an estimated $90–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Nonprofit organization
| Metric | Nowilaymedowntosleep | Cohort median |
|---|---|---|
| Engagement rate | 0.36% | 1.45% |
| Average likes | 91 | 339 |
| Average comments | 2 | 18 |
| Posts per week | 4.2 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Nowilaymedowntosleep | Cohort median |
|---|---|---|
| Engagement rate | 0.36% | 0.9% |
| Average likes | 91 | 193 |
| Average comments | 2 | 10 |
| Posts per week | 4.2 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Now I Lay Me Down to Sleep is a nonprofit organization brand based in United States on Instagram, with 25.8K followers.
Now I Lay Me Down to Sleep posts on Instagram as @nowilaymedowntosleep.
Now I Lay Me Down to Sleep has 25,782 followers on Instagram (25.8K) as of Jul 15, 2026.
Now I Lay Me Down to Sleep's engagement rate is 0.36%, calculated from average likes and comments per post relative to followers.
Posts by Now I Lay Me Down to Sleep average 91 likes and 2 comments.
Now I Lay Me Down to Sleep posts about 4 times per week on average.
Now I Lay Me Down to Sleep is registered as a business account on Instagram.
Now I Lay Me Down to Sleep is categorized as a nonprofit organization account in the InstME index, based on the profile's bio and Instagram category across 3,245 posts.
3,245
2
Posts / Week
4.2
Growth Score
7.2 / 100
Follower Ratio
14.8×
Engagement
0.08%
Now I Lay Me Down to Sleep's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Now I Lay Me Down to Sleep is estimated at $90 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
