Novoton is a independent label from Sweden. http://www.novoton.se
Outreach This Creator For FreeFollowers
1.8K
Following
843
Total Posts
Engagement Rate
4.45%
Avg Likes
76
Avg Comments
Novoton is a business account based in Sweden, with 1.8K followers on Instagram. The account has published 2,352 posts, currently less than one post a week. Typical posts draw 76 likes and 4 comments, putting engagement at 4.45%.
With 1.8K followers across 2,352 posts, Novotonrecs is one of the business accounts tracked in the InstME index.
Measured against other accounts with 1K–10K followers, Novotonrecs's 4.45% engagement rate lands below the median.
Followers leave about one comment for every 20 likes, an unusually discussion-heavy audience.
Novotonrecs keeps a posting cadence of less than one post per week.
InstME's audience-quality checks score Novotonrecs at 94/100, with an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$25–$47
Based on 1.8K followers and a 4.45% engagement rate, a single sponsored post by Novotonrecs is worth an estimated $25–$47. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Novotonrecs | Cohort median |
|---|---|---|
| Engagement rate | 4.45% | 5.05% |
| Average likes | 76 | 127 |
| Average comments | 4 | 12 |
| Posts per week | 0.72 | 0.26 |
Median values from 177,679 accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Novotonrecs | Cohort median |
|---|---|---|
| Engagement rate | 4.45% | 4.91% |
| Average likes | 76 | 117 |
| Average comments | 4 | 9 |
| Posts per week | 0.72 | 0.31 |
Median values from 221 accounts in Sweden with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Novoton is a Instagram brand based in Sweden on Instagram, with 1.8K followers.
Novoton posts on Instagram as @novotonrecs.
Novoton has 1,803 followers on Instagram (1.8K) as of Jul 12, 2026.
Novoton's engagement rate is 4.45%, calculated from average likes and comments per post relative to followers.
Posts by Novoton average 76 likes and 4 comments.
Novoton posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Novoton's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Novoton is registered as a business account on Instagram.
Novoton's profile places the account in Sweden. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Novoton is estimated at $25 to $47. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,352
4
Posts / Week
0.72
Growth Score
89 / 100
ER Rank
41th
Engagement
0.09%
