LEXUS Premium tuning brand #novel_japan #novel #Lexus #nurbrugring #lexusf #rcf #isf
Followers
13.3K
Following
1.9K
Total Posts
Engagement Rate
0.72%
Avg Likes
95
Avg Comments
NOVEL is an Automotive brand based in Japan. The account has built 13.3K followers on Instagram. To date NOVEL has posted 2,707 times, currently less than one post a week. Typical posts draw 95 likes and 1 comments, putting engagement at 0.72%.
As an Automotive account, Novel_japan reaches 13.3K followers on Instagram across 2,707 published posts.
Among 3,742 Automotive accounts with 10K–100K followers in the InstME index, Novel_japan's 0.72% engagement rate comes in below the median of 1.3%.
Roughly one in 95 likes comes with a comment, an audience that mostly engages through likes.
Posting frequency for Novel_japan sits at less than one post per week.
Estimated sponsored-post value
$47–$87
Based on 13.3K followers and a 0.72% engagement rate, a single sponsored post by Novel_japan is worth an estimated $47–$87. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly men · mostly 18–34
Typical for Automotive creators in Japan, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
| Metric | Novel_japan | Cohort median |
|---|---|---|
| Engagement rate | 0.72% | 1.3% |
| Average likes | 95 | 330 |
| Average comments | 1 | 12 |
| Posts per week | 0.08 | 0.72 |
Median values from 3,742 Automotive accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Novel_japan | Cohort median |
|---|---|---|
| Engagement rate | 0.72% | 4.31% |
| Average likes | 95 | 1,065 |
| Average comments | 1 | 16 |
| Posts per week | 0.08 | 0.35 |
Median values from 35 Automotive accounts in Japan with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
NOVEL is a automotive brand based in Japan on Instagram, with 13.3K followers.
NOVEL posts on Instagram as @novel_japan.
NOVEL has 13,311 followers on Instagram (13.3K) as of Jul 9, 2026.
NOVEL's engagement rate is 0.72%, calculated from average likes and comments per post relative to followers. That is below the median of 1.3% for Automotive accounts with 10K–100K followers in the InstME index.
Posts by NOVEL average 95 likes and 1 comments.
NOVEL posts less than once a week on average.
NOVEL is registered as a business account on Instagram.
NOVEL is categorized as an automotive account in the InstME index, based on the profile's bio and Instagram category across 2,707 posts.
NOVEL's profile places the account in Japan. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,707
1
Posts / Week
0.08
Growth Score
14.4 / 100
Follower Ratio
7.1×
Engagement
5.65%
A sponsored post from NOVEL is estimated at $47 to $87. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
