Clean, elevated essentials for your home. Available at @shoppeamberinteriors, @holtrenfrew, @dissh & notyourstandard.com.
Outreach This Creator For FreeFollowers
14.5K
Following
101
Total Posts
Engagement Rate
1.18%
Avg Likes
169
Avg Comments
Not Your Standard runs a Home & DIY brand account with 14.5K followers on Instagram. The account has published 166 posts, currently less than one post a week. Posts average 169 likes and 3 comments, an engagement rate of 1.18%.
As a Home & DIY account, Notyourstandard reaches 14.5K followers on Instagram across 166 published posts.
Notyourstandard's 1.18% engagement rate is above the median of 0.75% among Home & DIY accounts with 10K–100K followers, measured across 1,345 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 56 likes, pointing to a healthy amount of conversation.
Notyourstandard's output runs to less than one post per week.
The account follows just 101 others against 14.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$60–$110
Based on 14.5K followers and a 1.18% engagement rate, a single sponsored post by Notyourstandard is worth an estimated $60–$110. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Notyourstandard | Cohort median |
|---|---|---|
| Engagement rate | 1.18% | 0.75% |
| Average likes | 169 | 200 |
| Average comments | 3 | 9 |
| Posts per week | 0.52 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 27, 2026
Not Your Standard is a home & diy brand on Instagram, with 14.5K followers.
Not Your Standard posts on Instagram as @notyourstandard.
Not Your Standard has 14,537 followers on Instagram (14.5K) as of Aug 27, 2026.
Not Your Standard's engagement rate is 1.18%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Not Your Standard average 169 likes and 3 comments.
Not Your Standard posts less than once a week on average.
Not Your Standard is registered as a business account on Instagram.
Not Your Standard is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 166 posts.
A sponsored post from Not Your Standard is estimated at $60 to $110. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
166
3
Posts / Week
0.52
Growth Score
23.6 / 100
Last Post
14 days ago
Engagement
0%
