New Jersey's #1 site for news & info. More on our IG posts here ⬇️ For paid partnership opportunities, email
Followers
692K
Following
2.6K
Total Posts
Engagement Rate
0.38%
Avg Likes
2,430
Avg Comments
NJ.com is a verified Journalist brand, with 692K followers on Instagram. To date NJ.com has posted 15,266 times, currently around 40 posts a week. Posts average 2,430 likes and 225 comments, an engagement rate of 0.38%.
On Instagram, Njdotcom runs a Journalist account that has published 15,266 posts and gathered 692K followers.
Among accounts with 100K–1M followers, Njdotcom's 0.38% engagement rate sits in the bottom 28%.
The like-to-comment split is roughly 11 to one, indicating an unusually discussion-heavy audience.
Over recent weeks, Njdotcom has published about 40 posts per week, more than one per day.
InstME's audience-quality checks score Njdotcom at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Njdotcom follows only 2,585 accounts while being followed by 692K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$2,400–$4,500
Based on 692K followers and a 0.38% engagement rate, a single sponsored post by Njdotcom is worth an estimated $2,400–$4,500. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Journalist
| Metric | Njdotcom | Cohort median |
|---|---|---|
| Engagement rate | 0.38% | 1.25% |
| Average likes | 2,430 | 2,985 |
| Average comments | 225 | 73 |
| Posts per week | 39.61 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
NJ.com is a verified journalist brand on Instagram, with 692K followers.
NJ.com posts on Instagram as @njdotcom.
NJ.com has 692,005 followers on Instagram (692K) as of Apr 23, 2026.
NJ.com's engagement rate is 0.38%, calculated from average likes and comments per post relative to followers.
Posts by NJ.com average 2,430 likes and 225 comments.
NJ.com posts about 40 times per week on average.
InstME's audience-quality analysis estimates about 0% of NJ.com's followers are low-quality or inactive, giving an audience-quality score of 100/100.
NJ.com is registered as a business account on Instagram and is verified.
NJ.com is categorized as a journalist account in the InstME index, based on the profile's bio and Instagram category across 15,266 posts.
Yes. NJ.com carries the blue verified badge on Instagram.
15,266
225
Posts / Week
39.61
Growth Score
7.6 / 100
ER Rank
28th
Engagement
0.08%
A sponsored post from NJ.com is estimated at $2,400 to $4,500. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
