Followers
61.9K
Following
1
Total Posts
Engagement Rate
0.04%
Avg Likes
24
Avg Comments
Night Shift is a verified Boutique brand. The account has built 61.9K followers on Instagram. To date Night Shift has posted 513 times, currently around 2 posts a week. Typical posts draw 24 likes and 0 comments, putting engagement at 0.04%.
Nightshiftcouture is a Boutique account on Instagram with 61.9K followers and 513 published posts.
At 0.04%, Nightshiftcouture's engagement rate is in the bottom 2% relative to accounts with 10K–100K followers.
Comments arrive at about one per 72 likes, a sign of an audience that mostly engages through likes.
Video content from Nightshiftcouture draws about 4.1K views.
Nightshiftcouture's output runs to about 2 posts per week.
At 64/100 on audience quality, Nightshiftcouture carries an estimated 30% low-quality or inactive followers, a solid result.
With 61.9K followers but only 1 accounts followed back, Nightshiftcouture shows the ratio of a well-established account.
Estimated sponsored-post value
$220–$400
Based on 61.9K followers and a 0.04% engagement rate, a single sponsored post by Nightshiftcouture is worth an estimated $220–$400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Boutique
| Metric | Nightshiftcouture | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.45% |
| Average likes | 24 | 339 |
| Average comments | 0 | 18 |
| Posts per week | 2.38 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 9, 2026
Night Shift is a verified boutique brand on Instagram, with 61.9K followers.
Night Shift posts on Instagram as @nightshiftcouture.
Night Shift has 61,920 followers on Instagram (61.9K) as of Apr 9, 2026.
Night Shift's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers.
Posts by Night Shift average 24 likes and 0 comments.
Night Shift posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 30% of Night Shift's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Night Shift is registered as a business account on Instagram and is verified.
Night Shift is categorized as a boutique account in the InstME index, based on the profile's bio and Instagram category across 513 posts.
513
0
Avg Views
4,104
Posts / Week
2.38
Growth Score
0.8 / 100
28.5K
Engagement
0.59%
Yes. Night Shift carries the blue verified badge on Instagram.
A sponsored post from Night Shift is estimated at $220 to $400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
