Official Instagram of the Boston Bruins. #NHLBruins
Outreach This Creator For FreeFollowers
1.8M
Following
91
Total Posts
Engagement Rate
0.27%
Avg Likes
4,964
Avg Comments
Boston Bruins runs a verified Creators & Celebrities brand account with 1.8M followers on Instagram. To date Boston Bruins has posted 13,985 times, currently around 84 posts a week. Typical posts draw 4,964 likes and 44 comments, putting engagement at 0.27%.
Nhlbruins has built an audience of 1.8M followers on Instagram over 13,985 posts as a Creators & Celebrities account.
Each post from Nhlbruins averages 4,964 likes and 44 comments, or about one interaction per 367 followers.
Comments arrive at about one per 114 likes, a sign of an audience that mostly engages through likes.
Nhlbruins's videos average 11K views per post.
Lately Nhlbruins has been publishing about 84 posts per week, more than one per day.
Audience-quality analysis puts Nhlbruins at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
The account follows just 91 others against 1.8M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$6,400–$12,000
Based on 1.8M followers and a 0.27% engagement rate, a single sponsored post by Nhlbruins is worth an estimated $6,400–$12,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Creators & Celebrities
| Metric | Nhlbruins | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 1.02% |
| Average likes | 4,964 | 25,711 |
| Average comments | 44 | 376 |
| Posts per week | 83.81 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 5, 2026
Boston Bruins is a verified creators & celebrities brand on Instagram, with 1.8M followers.
Boston Bruins posts on Instagram as @nhlbruins.
Boston Bruins has 1,838,286 followers on Instagram (1.8M) as of Apr 5, 2026.
Boston Bruins's engagement rate is 0.27%, calculated from average likes and comments per post relative to followers.
Posts by Boston Bruins average 4,964 likes and 44 comments.
Boston Bruins posts about 84 times per week on average.
InstME's audience-quality analysis estimates about 0% of Boston Bruins's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Boston Bruins is registered as a business account on Instagram and is verified.
Boston Bruins is categorized as a creators & celebrities account in the InstME index, based on the profile's bio and Instagram category across 13,985 posts.
13,985
44
Avg Views
10,995
Posts / Week
83.81
Growth Score
5.4 / 100
Engagement
0.16%
Yes. Boston Bruins carries the blue verified badge on Instagram.
A sponsored post from Boston Bruins is estimated at $6,400 to $12,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
