We are the local TV news station in Jacksonville, Florida. We exist to help our local communities thrive.
Followers
254.3K
Following
1.2K
Total Posts
Engagement Rate
0.66%
Avg Likes
1,494
Avg Comments
On Instagram, WJXT4 The Local Station is a verified Media/news company brand based in United States with an audience of 254.3K. To date WJXT4 The Local Station has posted 25,773 times, currently around 48 posts a week. Posts average 1,494 likes and 176 comments, an engagement rate of 0.66%.
With 254.3K followers across 25,773 posts, News4jax is one of the Media/news company accounts tracked in the InstME index.
News4jax's posts draw around 1,494 likes and 176 comments each, close to one interaction for every 152 followers.
At one comment per 8 likes, the ratio points to an unusually discussion-heavy audience.
In recent weeks News4jax has kept to about 48 posts per week, more than one per day.
News4jax keeps its following list short (1,210) relative to 254.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$890–$1,700
Based on 254.3K followers and a 0.66% engagement rate, a single sponsored post by News4jax is worth an estimated $890–$1,700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Media/news company
| Metric | News4jax | Cohort median |
|---|---|---|
| Engagement rate | 0.66% | 1.25% |
| Average likes | 1,494 | 2,985 |
| Average comments | 176 | 73 |
| Posts per week | 47.65 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | News4jax | Cohort median |
|---|---|---|
| Engagement rate | 0.66% | 0.86% |
| Average likes | 1,494 | 2,003 |
| Average comments | 176 | 56 |
| Posts per week | 47.65 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
WJXT4 The Local Station is a verified media/news company brand based in United States on Instagram, with 254.3K followers.
WJXT4 The Local Station posts on Instagram as @news4jax.
WJXT4 The Local Station has 254,293 followers on Instagram (254.3K) as of Jul 15, 2026.
WJXT4 The Local Station's engagement rate is 0.66%, calculated from average likes and comments per post relative to followers.
Posts by WJXT4 The Local Station average 1,494 likes and 176 comments.
WJXT4 The Local Station posts about 48 times per week on average.
WJXT4 The Local Station is registered as a business account on Instagram and is verified.
WJXT4 The Local Station is categorized as a media/news company account in the InstME index, based on the profile's bio and Instagram category across 25,773 posts.
25,773
176
Posts / Week
47.65
Growth Score
13.2 / 100
Follower Ratio
210.2×
0.18%
WJXT4 The Local Station's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. WJXT4 The Local Station carries the blue verified badge on Instagram.
A sponsored post from WJXT4 The Local Station is estimated at $890 to $1,700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
