Your Local News Leader - We're 4 Buffalo! 🦬
Outreach This Creator For FreeReaching 72.6K followers on Instagram, News 4, WIVB-TV is a verified TV channel brand based in United States. News 4, WIVB-TV has shared 2,115 posts to date, currently less than one post a week. Typical posts draw 7,385 likes and 52 comments, putting engagement at 10.24%.
Tracked in the InstME index, News4buffalo is a TV channel account with 72.6K followers and a back catalogue of 2,115 posts.
Typical engagement for News4buffalo runs to 7,385 likes and 52 comments a post, one interaction per 10 followers.
The audience comments once per 143 likes on average, an audience that mostly engages through likes.
News4buffalo keeps a posting cadence of less than one post per week.
News4buffalo keeps its following list short (174) relative to 72.6K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,000–$1,900
Based on 72.6K followers and a 10.24% engagement rate, a single sponsored post by News4buffalo is worth an estimated $1,000–$1,900. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: TV channel
| Metric | News4buffalo | Cohort median |
|---|---|---|
| Engagement rate | 10.24% | 1.45% |
| Average likes | 7,385 | 339 |
| Average comments | 52 | 18 |
| Posts per week | 0.1 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | News4buffalo | Cohort median |
|---|---|---|
| Engagement rate | 10.24% | 0.9% |
| Average likes | 7,385 | 193 |
| Average comments | 52 | 10 |
| Posts per week | 0.1 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
News 4, WIVB-TV is a verified tv channel brand based in United States on Instagram, with 72.6K followers.
News 4, WIVB-TV posts on Instagram as @news4buffalo.
News 4, WIVB-TV has 72,634 followers on Instagram (72.6K) as of Jul 16, 2026.
News 4, WIVB-TV's engagement rate is 10.24%, calculated from average likes and comments per post relative to followers.
Posts by News 4, WIVB-TV average 7,385 likes and 52 comments.
News 4, WIVB-TV posts less than once a week on average.
News 4, WIVB-TV is registered as a business account on Instagram and is verified.
News 4, WIVB-TV is categorized as a tv channel account in the InstME index, based on the profile's bio and Instagram category across 2,115 posts.
News 4, WIVB-TV's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
2,115
Avg Comments
52
Engagement
2.9%
Yes. News 4, WIVB-TV carries the blue verified badge on Instagram.
A sponsored post from News 4, WIVB-TV is estimated at $1,000 to $1,900. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
