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Followers
425.5K
Following
48
Total Posts
Engagement Rate
0.23%
Avg Likes
862
Avg Comments
On Instagram, News 12 New Jersey is a verified business account with an audience of 425.5K. The account has published 16,835 posts, currently around 31 posts a week. Typical posts draw 862 likes and 115 comments, putting engagement at 0.23%.
With 425.5K followers across 16,835 posts, News12nj is one of the business accounts tracked in the InstME index.
Measured against other accounts with 100K–1M followers, News12nj's 0.23% engagement rate lands in the bottom 19%.
The like-to-comment split is roughly 8 to one, indicating an unusually discussion-heavy audience.
News12nj currently publishes about 31 posts per week, more than one per day.
InstME estimates 0% of News12nj's followers are low-quality or inactive, for an audience-quality score of 100/100, a strong signal of genuine reach.
News12nj keeps its following list short (48) relative to 425.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,500–$2,800
Based on 425.5K followers and a 0.23% engagement rate, a single sponsored post by News12nj is worth an estimated $1,500–$2,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | News12nj | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 1.25% |
| Average likes | 862 | 2,985 |
| Average comments | 115 | 73 |
| Posts per week | 31.49 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
News 12 New Jersey is a verified Instagram brand on Instagram, with 425.5K followers.
News 12 New Jersey posts on Instagram as @news12nj.
News 12 New Jersey has 425,537 followers on Instagram (425.5K) as of Apr 27, 2026.
News 12 New Jersey's engagement rate is 0.23%, calculated from average likes and comments per post relative to followers.
Posts by News 12 New Jersey average 862 likes and 115 comments.
News 12 New Jersey posts about 31 times per week on average.
InstME's audience-quality analysis estimates about 0% of News 12 New Jersey's followers are low-quality or inactive, giving an audience-quality score of 100/100.
News 12 New Jersey is registered as a business account on Instagram and is verified.
Yes. News 12 New Jersey carries the blue verified badge on Instagram.
16,835
115
Posts / Week
31.49
Growth Score
4.6 / 100
ER Rank
19th
Engagement
1.71%
A sponsored post from News 12 New Jersey is estimated at $1,500 to $2,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
