2026 World's Best Bourbon. Independently owned Kentucky whiskey. Please enjoy responsibly. Must be 21+ to follow.
New Riff Distilling runs a verified Distillery brand account based in United States with 42.2K followers on Instagram. The account has published 1,365 posts, currently around 4 posts a week. Posts average 93 likes and 3 comments, an engagement rate of 0.23%.
As a Distillery account, Newriff reaches 42.2K followers on Instagram across 1,365 published posts.
Newriff averages 93 likes and 3 comments per post, roughly one interaction for every 441 of its followers.
One comment lands for every 37 likes, which reads as a healthy amount of conversation.
Newriff's videos average 2.6K views per post.
Lately Newriff has been publishing about 4 posts per week.
Estimated sponsored-post value
$150–$270
Based on 42.2K followers and a 0.23% engagement rate, a single sponsored post by Newriff is worth an estimated $150–$270. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Distillery
| Metric | Newriff | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 1.45% |
| Average likes | 93 | 339 |
| Average comments | 3 | 18 |
| Posts per week | 4.4 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Newriff | Cohort median |
|---|---|---|
| Engagement rate | 0.23% | 0.9% |
| Average likes | 93 | 193 |
| Average comments | 3 | 10 |
| Posts per week | 4.4 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
New Riff Distilling is a verified distillery brand based in United States on Instagram, with 42.2K followers.
New Riff Distilling posts on Instagram as @newriff.
New Riff Distilling has 42,232 followers on Instagram (42.2K) as of Jul 12, 2026.
New Riff Distilling's engagement rate is 0.23%, calculated from average likes and comments per post relative to followers.
Posts by New Riff Distilling average 93 likes and 3 comments.
New Riff Distilling posts about 4 times per week on average.
New Riff Distilling is registered as a business account on Instagram and is verified.
New Riff Distilling is categorized as a distillery account in the InstME index, based on the profile's bio and Instagram category across 1,365 posts.
New Riff Distilling's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
1,365
Avg Comments
3
Engagement
0.25%
Yes. New Riff Distilling carries the blue verified badge on Instagram.
A sponsored post from New Riff Distilling is estimated at $150 to $270. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
