The Neil Lane brand is part of monumental moments in a couple’s life. Everything from saying “Yes 💍,” to planning a wedding & decorating a home! 🏡
Followers
53K
Following
173
Total Posts
Engagement Rate
0.01%
Avg Likes
8
Avg Comments
Reaching 53K followers on Instagram, Neil Lane is a verified Home & DIY brand based in United States. Content spans home & diy and art. The account has published 2,405 posts, currently around 4 posts a week. Posts average 8 likes and 0 comments, an engagement rate of 0.01%.
With 53K followers across 2,405 posts, Neillane is one of the Home & DIY accounts tracked in the InstME index.
Against 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Neillane's 0.01% engagement rate lands in the bottom quarter (median: 0.75%).
Neillane currently publishes about 4 posts per week.
Neillane keeps its following list short (173) relative to 53K followers, as established creators and brands tend to.
Estimated sponsored-post value
$190–$340
Based on 53K followers and a 0.01% engagement rate, a single sponsored post by Neillane is worth an estimated $190–$340. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Art
| Metric | Neillane | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.75% |
| Average likes | 8 | 200 |
| Average comments | 0 | 9 |
| Posts per week | 4.21 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Neillane | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.55% |
| Average likes | 8 | 132 |
| Average comments | 0 | 7 |
| Posts per week | 4.21 | 1.08 |
Median values from 348 Home & DIY accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Neil Lane is a verified home & diy brand based in United States on Instagram, with 53K followers.
Neil Lane posts on Instagram as @neillane.
Neil Lane has 53,000 followers on Instagram (53K) as of Jul 12, 2026.
Neil Lane's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Neil Lane average 8 likes and 0 comments.
Neil Lane posts about 4 times per week on average.
Neil Lane is registered as a business account on Instagram and is verified.
Neil Lane is categorized as a home & diy and art account in the InstME index, based on the profile's bio and Instagram category across 2,405 posts.
Neil Lane's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,405
0
Posts / Week
4.21
Growth Score
0.2 / 100
Follower Ratio
306.4×
Engagement
0.45%
Yes. Neil Lane carries the blue verified badge on Instagram.
A sponsored post from Neil Lane is estimated at $190 to $340. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
