We've been exploring the world since 1888, and we make books about everything we see. Official Instagram account of Books.
Followers
130.5K
Following
184
Total Posts
Engagement Rate
0.98%
Avg Likes
1,262
Avg Comments
On Instagram, Nat Geo Books is a verified business account with an audience of 130.5K. The account has published 1,036 posts, currently around 8 posts a week. Posts average 1,262 likes and 17 comments, an engagement rate of 0.98%.
Tracked in the InstME index, Natgeobooks is a business account with 130.5K followers and a back catalogue of 1,036 posts.
For accounts with 100K–1M followers, Natgeobooks's 0.98% engagement rate reads as about average in the InstME index.
The audience comments once per 73 likes on average, an audience that mostly engages through likes.
Natgeobooks currently publishes about 8 posts per week, more than one per day.
InstME's checks rate Natgeobooks's audience 100/100, flagging roughly 0% as low-quality or inactive, a strong signal of genuine reach.
Natgeobooks keeps its following list short (184) relative to 130.5K followers, as established creators and brands tend to.
Estimated sponsored-post value
$460–$850
Based on 130.5K followers and a 0.98% engagement rate, a single sponsored post by Natgeobooks is worth an estimated $460–$850. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Natgeobooks | Cohort median |
|---|---|---|
| Engagement rate | 0.98% | 1.25% |
| Average likes | 1,262 | 2,985 |
| Average comments | 17 | 73 |
| Posts per week | 8.46 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Nat Geo Books is a verified Instagram brand on Instagram, with 130.5K followers.
Nat Geo Books posts on Instagram as @natgeobooks.
Nat Geo Books has 130,501 followers on Instagram (130.5K) as of Jul 15, 2026.
Nat Geo Books's engagement rate is 0.98%, calculated from average likes and comments per post relative to followers.
Posts by Nat Geo Books average 1,262 likes and 17 comments.
Nat Geo Books posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 0% of Nat Geo Books's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Nat Geo Books is registered as a business account on Instagram and is verified.
Yes. Nat Geo Books carries the blue verified badge on Instagram.
1,036
17
Posts / Week
8.46
Growth Score
19.6 / 100
ER Rank
47th
Engagement
0.42%
A sponsored post from Nat Geo Books is estimated at $460 to $850. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
