Where Black culture, power, and community connect. 🤝🏾 Text “DONATE” to 20707 to fuel the movement. @naacpimageawards
Followers
2M
Following
2.2K
Total Posts
Engagement Rate
0.03%
Avg Likes
511
Avg Comments
Naacp is a verified business account on Instagram, tracked in the InstME index with 2M followers. To date Naacp has posted 5,699 times, currently around 17 posts a week. Typical posts draw 511 likes and 14 comments, putting engagement at 0.03%.
Naacp is a business account whose 5,699 posts have grown a following of 2M on Instagram.
Each post from Naacp averages 511 likes and 14 comments, or about one interaction per 3,839 followers.
Comments arrive at about one per 36 likes, a sign of a healthy amount of conversation.
Naacp maintains a rhythm of about 17 posts per week, more than one per day.
Audience-quality analysis puts Naacp at 88/100; roughly 10% of followers look low-quality or inactive, a strong signal of genuine reach.
With 2M followers but only 2,155 accounts followed back, Naacp shows the ratio of a well-established account.
Estimated sponsored-post value
$7,100–$13,000
Based on 2M followers and a 0.03% engagement rate, a single sponsored post by Naacp is worth an estimated $7,100–$13,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Naacp | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.02% |
| Average likes | 511 | 25,711 |
| Average comments | 14 | 376 |
| Posts per week | 16.54 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Naacp is a verified Instagram brand on Instagram, with 2M followers.
Naacp has 2,016,300 followers on Instagram (2M) as of Jul 15, 2026.
Naacp's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers.
Posts by Naacp average 511 likes and 14 comments.
Naacp posts about 17 times per week on average.
InstME's audience-quality analysis estimates about 10% of Naacp's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Naacp is registered as a business account on Instagram and is verified.
Yes. Naacp carries the blue verified badge on Instagram.
A sponsored post from Naacp is estimated at $7,100 to $13,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
5,699
14
Posts / Week
16.54
Growth Score
0.6 / 100
Audience Score
88 / 100
2.29%
