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willis. ๐จ is a verified Personal blog brand. The account has built 69K followers on Instagram. willis. ๐จ has shared 44 posts to date, currently less than one post a week. Typical posts draw 5,438 likes and 224 comments, putting engagement at 8.21%.
The Personal blog account Myfavoritecolor has posted 44 times on Instagram and drawn 69K followers.
Across recent posts, Myfavoritecolor picks up 5,438 likes and 224 comments on average, one interaction per 12 followers.
Followers weigh in with a comment about every 24 likes, a healthy amount of conversation.
Myfavoritecolor maintains a rhythm of less than one post per week.
Estimated sponsored-post value
$970โ$1,800
Based on 69K followers and a 8.21% engagement rate, a single sponsored post by Myfavoritecolor is worth an estimated $970โ$1,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Personal blog
| Metric | Myfavoritecolor | Cohort median |
|---|---|---|
| Engagement rate | 8.21% | 1.45% |
| Average likes | 5,438 | 339 |
| Average comments | 224 | 18 |
| Posts per week | 0.8 | 0.52 |
Median values from 146,020 accounts with 10Kโ100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
willis. ๐จ is a verified personal blog brand on Instagram, with 69K followers.
willis. ๐จ posts on Instagram as @myfavoritecolor.
willis. ๐จ has 68,998 followers on Instagram (69K) as of Jul 16, 2026.
willis. ๐จ's engagement rate is 8.21%, calculated from average likes and comments per post relative to followers.
Posts by willis. ๐จ average 5,438 likes and 224 comments.
willis. ๐จ posts less than once a week on average.
willis. ๐จ is registered as a business account on Instagram and is verified.
willis. ๐จ is categorized as a personal blog account in the InstME index, based on the profile's bio and Instagram category across 44 posts.
Yes. willis. ๐จ carries the blue verified badge on Instagram.
Avg Comments
224
Engagement
6.36%
A sponsored post from willis. ๐จ is estimated at $970 to $1,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
