🧸 Trusted by parents, loved by kiddos ⭐️ For little ones’ first days, first steps, and beyond 🧡 Build a timeless playroom for lifelong memories
Followers
92.4K
Following
119
Total Posts
Engagement Rate
0.44%
Avg Likes
277
Avg Comments
B. toys® runs a verified Games/toys brand account based in United States with 92.4K followers on Instagram. B. toys® has shared 2,322 posts to date, currently less than one post a week. Posts average 277 likes and 133 comments, an engagement rate of 0.44%.
Mybtoys is a Games/toys account on Instagram with 92.4K followers and 2,322 published posts.
On average, Mybtoys's posts earn 277 likes and 133 comments, about one interaction per 226 followers.
The comment-to-like ratio works out to one comment per 2 likes, pointing to an unusually discussion-heavy audience.
At 123.3K average views (1.3× followers), Mybtoys's video posts consistently spread beyond the existing audience.
Recent posting activity averages less than one post per week.
With 92.4K followers but only 119 accounts followed back, Mybtoys shows the ratio of a well-established account.
Estimated sponsored-post value
$320–$600
Based on 92.4K followers and a 0.44% engagement rate, a single sponsored post by Mybtoys is worth an estimated $320–$600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Content Focus
Primary: Games/toys
| Metric | Mybtoys | Cohort median |
|---|---|---|
| Engagement rate | 0.44% | 1.45% |
| Average likes | 277 | 339 |
| Average comments | 133 | 18 |
| Posts per week | 0.47 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mybtoys | Cohort median |
|---|---|---|
| Engagement rate | 0.44% | 0.9% |
| Average likes | 277 | 193 |
| Average comments | 133 | 10 |
| Posts per week | 0.47 | 0.63 |
Median values from 24,951 accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
B. toys® is a verified games/toys brand based in United States on Instagram, with 92.4K followers.
B. toys® posts on Instagram as @mybtoys.
B. toys® has 92,449 followers on Instagram (92.4K) as of Jul 15, 2026.
B. toys®'s engagement rate is 0.44%, calculated from average likes and comments per post relative to followers.
Posts by B. toys® average 277 likes and 133 comments.
B. toys® posts less than once a week on average.
B. toys® is registered as a business account on Instagram and is verified.
B. toys® is categorized as a games/toys account in the InstME index, based on the profile's bio and Instagram category across 2,322 posts.
B. toys®'s profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
2,322
133
Avg Views
123,257
Posts / Week
0.47
Growth Score
8.8 / 100
Engagement
0.17%
Yes. B. toys® carries the blue verified badge on Instagram.
A sponsored post from B. toys® is estimated at $320 to $600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
