Must Have Ideas UK is a verified business account based in United Kingdom. The account has built 312.6K followers on Instagram. Must Have Ideas UK has shared 2,757 posts to date, currently less than one post a week. Posts average 218 likes and 13 comments, an engagement rate of 0.07%.
Counting 312.6K followers and 2,757 posts, Musthaveideasuk sits in the InstME index as a business account.
An engagement rate of 0.07% puts Musthaveideasuk in the bottom 10% for accounts with 100K–1M followers tracked by InstME.
The comment-to-like ratio works out to one comment per 17 likes, pointing to an unusually discussion-heavy audience.
Musthaveideasuk's output runs to less than one post per week.
At 64/100 on audience quality, Musthaveideasuk carries an estimated 30% low-quality or inactive followers, a solid result.
With 312.6K followers but only 116 accounts followed back, Musthaveideasuk shows the ratio of a well-established account.
Estimated sponsored-post value
$1,100–$2,000
Based on 312.6K followers and a 0.07% engagement rate, a single sponsored post by Musthaveideasuk is worth an estimated $1,100–$2,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~30% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Musthaveideasuk | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 1.25% |
| Average likes | 218 | 2,985 |
| Average comments | 13 | 73 |
| Posts per week | 0.08 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Musthaveideasuk | Cohort median |
|---|---|---|
| Engagement rate | 0.07% | 0.72% |
| Average likes | 218 | 1,651 |
| Average comments | 13 | 45 |
| Posts per week | 0.08 | 0.84 |
Median values from 1,094 accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Must Have Ideas UK is a verified Instagram brand based in United Kingdom on Instagram, with 312.6K followers.
Must Have Ideas UK posts on Instagram as @musthaveideasuk.
Must Have Ideas UK has 312,618 followers on Instagram (312.6K) as of Jul 15, 2026.
Must Have Ideas UK's engagement rate is 0.07%, calculated from average likes and comments per post relative to followers.
Posts by Must Have Ideas UK average 218 likes and 13 comments.
Must Have Ideas UK posts less than once a week on average.
InstME's audience-quality analysis estimates about 30% of Must Have Ideas UK's followers are low-quality or inactive, giving an audience-quality score of 64/100.
Must Have Ideas UK is registered as a business account on Instagram and is verified.
Must Have Ideas UK's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
2,757
Avg Comments
13
Engagement
0.3%
Yes. Must Have Ideas UK carries the blue verified badge on Instagram.
A sponsored post from Must Have Ideas UK is estimated at $1,100 to $2,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
