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Outreach This Creator For FreeFollowers
7K
Following
19
Total Posts
Engagement Rate
1.84%
Avg Likes
124
Avg Comments
On Instagram, Must Be The Place is a business account with an audience of 7K. To date Must Be The Place has posted 384 times, currently less than one post a week. Engagement runs at 1.84%, or about 124 likes and 5 comments per post.
Mustbetheplacewpg operates a business account on Instagram, pairing 7K followers with 384 posts.
A post from Mustbetheplacewpg usually lands 124 likes and 5 comments, near one interaction for every 54 followers.
The like-to-comment split is roughly 26 to one, indicating a healthy amount of conversation.
Mustbetheplacewpg currently publishes less than one post per week.
Mustbetheplacewpg keeps its following list short (19) relative to 7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$45โ$84
Based on 7K followers and a 1.84% engagement rate, a single sponsored post by Mustbetheplacewpg is worth an estimated $45โ$84. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Mustbetheplacewpg | Cohort median |
|---|---|---|
| Engagement rate | 1.84% | 5.05% |
| Average likes | 124 | 127 |
| Average comments | 5 | 12 |
| Posts per week | 0.1 | 0.26 |
Median values from 177,679 accounts with 1Kโ10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 26, 2026
Must Be The Place is a Instagram brand on Instagram, with 7K followers.
Must Be The Place posts on Instagram as @mustbetheplacewpg.
Must Be The Place has 6,999 followers on Instagram (7K) as of Aug 26, 2026.
Must Be The Place's engagement rate is 1.84%, calculated from average likes and comments per post relative to followers.
Posts by Must Be The Place average 124 likes and 5 comments.
Must Be The Place posts less than once a week on average.
Must Be The Place is registered as a business account on Instagram.
A sponsored post from Must Be The Place is estimated at $45 to $84. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
384
5
Posts / Week
0.1
Growth Score
36.8 / 100
Last Post
14 days ago
Engagement
0.15%
