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Outreach This Creator For FreeMumsnet is a verified business account on Instagram, tracked in the InstME index with 79K followers. The account has published 3,840 posts, currently around 6 posts a week. Typical posts draw 20 likes and 1 comments, putting engagement at 0.03%.
The business account Mumsnet has posted 3,840 times on Instagram and drawn 79K followers.
Mumsnet's average post pulls 20 likes and 1 comments, roughly one interaction per 3,805 followers.
Roughly one in 30 likes comes with a comment, a healthy amount of conversation.
Mumsnet's output runs to about 6 posts per week.
The account follows just 758 others against 79K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$280–$510
Based on 79K followers and a 0.03% engagement rate, a single sponsored post by Mumsnet is worth an estimated $280–$510. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Mumsnet | Cohort median |
|---|---|---|
| Engagement rate | 0.03% | 1.45% |
| Average likes | 20 | 339 |
| Average comments | 1 | 18 |
| Posts per week | 5.6 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 10, 2026
Mumsnet is a verified Instagram brand on Instagram, with 79K followers.
Mumsnet has 78,963 followers on Instagram (79K) as of Sep 10, 2026.
Mumsnet's engagement rate is 0.03%, calculated from average likes and comments per post relative to followers.
Posts by Mumsnet average 20 likes and 1 comments.
Mumsnet posts about 6 times per week on average.
Mumsnet is registered as a business account on Instagram and is verified.
Yes. Mumsnet carries the blue verified badge on Instagram.
A sponsored post from Mumsnet is estimated at $280 to $510. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
3,840
Avg Comments
1
Engagement
1%
