Muck Rack is the AI communications platform that combines trusted data, human expertise and AI to drive clarity and impact.
Muck Rack is a verified business account. The account has built 6.8K followers on Instagram. The account has published 406 posts, currently less than one post a week. Posts average 16 likes and 2 comments, an engagement rate of 0.26%.
As a business account, Muckrack reaches 6.8K followers on Instagram across 406 published posts.
Benchmarked against accounts with 1K–10K followers, the 0.26% engagement rate Muckrack posts is in the bottom 4%.
Muckrack maintains a rhythm of less than one post per week.
Audience-quality analysis puts Muckrack at 88/100; roughly 10% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$24–$44
Based on 6.8K followers and a 0.26% engagement rate, a single sponsored post by Muckrack is worth an estimated $24–$44. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Muckrack | Cohort median |
|---|---|---|
| Engagement rate | 0.26% | 5.05% |
| Average likes | 16 | 127 |
| Average comments | 2 | 12 |
| Posts per week | 0.11 | 0.26 |
Median values from 177,679 accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Aug 25, 2026
Muck Rack is a verified Instagram brand on Instagram, with 6.8K followers.
Muck Rack posts on Instagram as @muckrack.
Muck Rack has 6,765 followers on Instagram (6.8K) as of Aug 25, 2026.
Muck Rack's engagement rate is 0.26%, calculated from average likes and comments per post relative to followers.
Posts by Muck Rack average 16 likes and 2 comments.
Muck Rack posts less than once a week on average.
InstME's audience-quality analysis estimates about 10% of Muck Rack's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Muck Rack is registered as a business account on Instagram and is verified.
Yes. Muck Rack carries the blue verified badge on Instagram.
A sponsored post from Muck Rack is estimated at $24 to $44. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
406
Avg Comments
2
Engagement
20.59%
